The Role of New Graphics Technologies in Developing Awareness Campaigns Ads Displayed in Arab and Foreign TV Channels

Within the framework of the theoretical heritage of research related to new graphics techniques used in the development of visual media content, and the literature review related to the subject of the study, the current study problem can be identified in the extent to which new graphics technologies contribute to the development of awareness campaigns displayed on Egyptian, Arab and foreign television channels, also on social media platforms as new ways to attract audiences of different ages and groups to follow these campaigns and deliver the message through the graphic image, whether simple or complexed animation intertwined with real videography to complete a specific message, as well as giving indications of the intensity of using these technologies in various awareness campaigns. And how to use it along with verbal vocabulary to deliver the right awareness message.
By following the research sample of the various awareness advertisements, it is concluded that there is a trend towards widespread use of various graphics technologies in the production of social awareness ads by the institutions sponsoring these campaigns, which indicates an increase in the awareness of those in charge of producing the Egyptian, Arab and foreign advertisements of the importance of using these technologies to clarify the campaign message, in addition to achieving visual dazzle, and we also find that Egyptian and Arab advertisements in most of the study sample depends on the audio commentary accompanied by a written text on the screen, so the sound repeats what the writings show and what the designed artistic image shows, on the other side, the foreign advertisements in the study sample had the ability to use the visual elements supported by graphics elements more than the use of sound or writing, and thus there was an integration between the image, sound and writing elements in foreign advertisements than of Egyptian and Arabic ones, which tended to repeat the message with more than one element at the same time and to use the direct method in presenting the subject of the declaration.
Also, in Egyptian and Arab advertisements, there is a similarity in the types of graphic techniques used, such as the technique of "two-dimensional animation" in a number of ads within a single campaign, while in foreign advertisements the interest in using three-dimensional characters and the diversification in the use of visual graphic techniques in a good way differed between each ad and another within the same campaign, and I see that this diversity gives a single advertisement distinction and ease of remembering from using the same shapes and styles in multiple advertisements.
Egyptian and Arab advertisements also used two-dimensional cartoon characters taken from digital animation libraries, which are ready-made templates to be purchased from electronic arts websites with fixed and animated characters and backgrounds prepared in advance for use to facilitate the work of graphic designers called “Cartoon Characters Templates”, and thus the characters did not have any It is related to the Egyptian or Arab viewer, as it does not take its form from the Egyptian or Arab character, just as the backgrounds do not show the shape of the Arab house and therefore its role was only as a tool for clarification of the direct advertising message, while foreign advertisements were able to employ the shapes of characters that match the nature of the advertisement, and they were specially designed.
Also, there was no diversity in the use of different graphic techniques when designing Egyptian and Arab advertisements, as the most used techniques were two-dimensional animation design techniques, while foreign advertisements varied between two-dimensional and three-dimensional technology and real scenes mixed with visual effects and holographic effects that give a sense of realism, From this, it is concluded that the production cost of two-dimensional infographic and animation ads is less than advertising production that uses videography techniques, and it is also concluded that the Egyptian and Arab awareness campaign advertisements are interested in the quantity and density of campaign advertisements and display the largest amount of campaign information at the lowest possible cost, regardless, about the quality of the appearance and the frame in which the advertisement appears.