Achieving Social Presence on Social Media and its Relationship to the Phenomenon of Fear of Missing out on News: A Field Study on a Sample of the Egyptian Public

The research aimed to conduct a second-level study on the effect of social media addiction on the variable of fear of social loss (fomo) and its relationship to the desire to achieve social presence on the social network. The results of the studies that dealt with the phenomenon of addiction indicated that people who suffer from poor social presence become addicted to communication activities on social networking sites, in order to achieve what they lack in relation to their social presence. This perception raises awareness of the fear of missing out on news; It is linked to the excessive use of social media tools and networks, the desire to stay in constant contact with what others are doing on these sites and its other psychological effects. This shows the importance of conducting this study, which is one of the recent studies in the Arab world that deals with this negative phenomenon.
The study relied in its theoretical framework on the theory of "social presence". It was conducted on a sample of 400 individuals from the public distributed evenly over four Egyptian governorates, using the survey method to study the relationship between the study variables, analyze them, determine their dimensions and their importance in influencing the research phenomenon, and to collect data related to the research variables and required from the sample vocabulary. The study used the questionnaire tool.
The results of the study showed a correlation between the increase in respondents 'use of social networks and the increase in the phenomenon of "fomo" in them, and that social networking sites have a major role in achieving the social presence of the respondents, as well as the existence of a correlation between the respondents' interest in achieving social presence and their increased use of social networks In addition, there is a correlation between the state of "social presence", which was reinforced by social networks among the respondents in the study sample, and the variable of "social loss".