The use of YouTube by Saudi university youth and its impact on their relationship with television

Based on the rapid global developments witnessed by the communication environment, and the escalating influences of new media, especially social media, which represent the most prominent communication innovations brought by technological development, and considering the numbers and statistics related to the Saudi youth’s use of the YouTube channels. It is necessary to pause and learn about its reality, its future, and the changes and influences it presents, specifically regarding the impact of this use on the relationship of Saudi university youth with television viewing.
The research problem of this study is to identify the habits and patterns of Saudi university youth’s use of YouTube, the size of this use, its motives, and the gratifications achieved from it, and to reveal the effects of this use on their relationship with television through a field study on a sample of young people. Saudi universities. Within the framework of the Uses and Gratifications Theory, the Media Richness Theory, and the Media Morphosis.
The study concludes, with regard to the habits and patterns of Saudi university youth’s use of YouTube, that there is an impact of participatory video sites in general and YouTube in particular on the habits and patterns of their use of television, and the entertainment contents (songs and music) come at the forefront of YouTube content preferred by Saudi university youth, while the dramatic and sports contents come And politics are at the forefront of the favourite television content of Saudi university youth. The majority of Saudi university youth in the study sample also see that YouTube provides more distinct and unique content than television content.