The Image of Saudi Arabia in the American Press and Its Relation to the Country’s Reputation Among the Public: A Field Study on the American Public

Authors

Department of Mass Communication, College of Humanities and Social Sciences, King Saud University

Abstract

This study examines the image of Saudi Arabia in the American press and its relation to the country’s reputation among the American public. The research was conducted on a purposive sample of American audiences who follow American newspapers on X, within the framework of the Country RepTrak Model. A descriptive survey method was employed through an electronic questionnaire completed by 400 respondents, both male and female.
The findings revealed several key results. Overall, the American public’s perception of news about Saudi Arabia in the press on X was positive. Culture, government and politics and human rights emerged as the most influential factors shaping Saudi Arabia’s image. The study also found that Saudia Arabia’s reputation was most strongly influenced by its advanced economy, followed by appealing environment, and effective government.
The results demonstrate that analyzing the dimensions of reputation through the RepTrak Model provides a comprehensive framework for understanding Saudia Arabia’s reputation. This approach enables Saudia Arabia to identify and prioritize the most significant dimensions of reputation, thereby enhancing its standing with the Americans public and strengthening its global image.
 

Keywords

References

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