Propaganda Techniques on Avichay Adraee's Facebook Page Regarding the Issue of Arab-Israeli Normalization

Authors

Faculty of Arts, Helwan University

Abstract

This study aims to analyze the propaganda content on the page of Avichay Adraee, as one of the official Israeli pages published in Arabic on Facebook, and to uncover the propaganda methods employed by the studied page in promoting the issue of Arab-Israeli normalization, along with the objectives it seeks to achieve through this propaganda. This study is descriptive and relied on the survey method, where the researcher used a content analysis form to analyze the content of a purposive sample totaling 90 posts addressing the issue of normalization on Avichay Adraee's page. The study concluded that the most frequently used propaganda methods in promoting the issue of Arab-Israeli normalization are: the use of citations, the appeal to emotions, the use of glittering generalities, and the presentation of facts. Among the most prominent propaganda objectives pursued by Avichay Adraee's page in promoting the issue of Arab-Israeli normalization are: showing the support of governments and peoples of some Arab countries for normalizing relations with Israel, portraying Israel as a peace-seeking nation, and gaining Arab public support for the issue of Arab-Israeli normalization.


 


 

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References

 
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