News websites' use of cross-media technology to produce specialized journalistic stories and its relationship to the development of the concept of specialized journalism in Egypt: a case study using the Masrawy website from 2020 to 2024

Author

Faculty of Mass Communication, Cairo University

Abstract

This study focused on monitoring, analyzing, and interpreting the use of cross-media technology in the production of specialized content, applying it to the Masrawy website during the period from 2020 to 2024. It also examined its relationship to the development of the concept of specialized journalism in Egypt, with the aim of revealing the most important innovative approaches to media content production , Represented by modern technologies, foremost among which are cross-media technology, multimedia technology, data journalism, and others, arriving at a new concept of specialized journalistic work, and through conducting a number of in-depth interviews with the producers of these stories on the Masrawy website to address the many aspects of producing these stories.
 the results of the analytical study revealed Masrawy’s interest in employing Cross Media technology in producing specialized journalistic stories with different contents, this trend has been emphasized by the Cross Media team at Masrawy. There is a strong awareness among the site's management and journalists themselves of the importance of employing modern technologies in producing specialized journalistic content, as this is a means for any organization to survive in the face of these developments.

Keywords

References

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