Egyptian Drama's Treatment of the Reality of the Impact of TikTok on Family Life: A Descriptive and Analytical Study of the Series "Highest Viewing Rate"

Author

Department of Educational Media, Faculty of Specific Education, Zagazig University

Abstract

 The importance of the study stems from the importance of the family in society and the seriousness of the problems it is exposed to due to the tributaries of new technology, as digital media play the largest role in acquiring and controlling the individual and directing his thoughts and behavior towards specific courses. Social networking sites and the issues they raise have become very present in Egyptian drama. Given the seriousness of the effects of the TikTok application on family life and its stability due to the psychological, behavioral and societal transformations it has caused, and the legal prosecutions that Egyptian society has witnessed for a sample of the application’s users, and what the researcher has seen of its strong impact on social relations, it was necessary to realize the extent to which the use of the TikTok application can affect family life and what it includes in terms of relationships, interactions and social values ​​and what it can lead to in terms of family problems by analyzing the episodes of the Egyptian series with the highest viewership rate, relying on the media survey method and the content analysis tool. The results of the study showed that negative social values ​​​​dominate by 52% for TikTok users on family life, and the results of the dramatic treatment agreed with the hypotheses. The researcher adopted the theory of social presence and the theory of uses and gratifications as a theoretical framework for the study. She also concluded that the method of presenting the problem only was one of the most used dramatic treatment methods at a rate of 36.45% to address the extent of the impact of the TikTok application on family life.

Keywords


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