The Effectiveness of Hologram Technique Employment in TV Programs from Expert’s Perspective: A Qualitative Study

Authors

1 Faculty of Mass Communication, Ahram Canadian University

2 Faculty of Mass Communication, Cairo University

Abstract

Advancements in technology continue to shape and re-create the way content is produced. One such innovation that has captured the attention of both TV producers and broadcast designers is the use of hologram technique in broadcast programming. This study aims to examine how the hologram technique can be used in TV programs considering TV experts’ opinions through the advantages and disadvantages of this technique based on in-depth interviews with a sample of holographic experts conducted in light of the technology acceptance model. According to the study's findings, the visual application of hologram technique has allowed for the embodiment and merging of virtual and real individuals in TV program environments, it contributes to the development of the appearance of TV programs, which appear in a new way using the latest technology. Hologram technique adds a visual dazzle to the programs and an attractive new design to the viewer, who will follow the program in its unconventional form.

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