Impact of Social Media Platforms on People’s Perception of Society Problems

Authors

1 Faculty of Mass Communication, Ahram Canadian University

2 Faculty of Mass Communication, Cairo University

Abstract

This study analyzes foreign research on exposure to social media platforms and their impact on people's perceptions of social problems. It examines the methodological and theoretical issues raised by this research, focusing on two objectives: studying social media exposure's psychological impact on perceptions of social problems, and studying its impact on behavioral changes in these perceptions.
Using a qualitative meta-analysis approach, the study monitors research trends in this field by analyzing over 20 studies from the past 15 years, including a comprehensive analysis of available samples on studying social media impact and changing perceptions.
Based on the research, recommendations are made for the future research agenda, such as using qualitative tools to understand reasons behind changing beliefs about societal problems affected by social media, conducting large-scale research to determine the extent and type of impact on individuals through continuous monitoring of societal issues and problems via communication means, and studying the psychological impact and its relationship to forming opinions on contemporary societal issues, as well as the effect of content presentation frameworks (positive or negative).

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