The Impact Of Using Augmented Reality Beauty Filters Via Snapchat On University Students Self-Esteem And Body Image Satisfaction

Authors

1 Faculty of Mass Communication, Ahram Canadian University

2 Faculty of Mass Communication, Cairo University

Abstract

Recently, using beauty filters has been widely spread especially among university students, many studies have focused on studying the psychological, behavioral, and social effects of using filters. Most of the studies focused on females only. Therefore, this paper investigated the impact of using augmented reality beauty filters via Snapchat on university students’ self-esteem and body image satisfaction conducted on both users females and males in public and private universities, through a field study using the online questionnaire applied to a sample consisting of 200 respondents, the result of the study proved that there are statistically significant differences according to gender between male and female respondents and the level of self-esteem when using Snapchat filters, the differences are in favor of females because self-esteem of the female sample is higher than males self-esteem, also there are statistically significant differences according to gender between male and female respondents and the level of body image satisfaction , these differences are in favor of females, as females in the study sample have high body image satisfaction and their body image are not affected by the use of Snapchat filters.

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