The Role of Using Digital Marketing in The Growth of Small and Micro Enterprises

Authors

College of Media and Marketing, Midocean University

10.21608/jkom.2024.360795

Abstract

    The study aimed to identify the role of digital marketing in the growth of small and micro enterprises through a field study following the descriptive and analytical approach. The study's community was represented by owners, workers, and visitors of small and micro-enterprises . A random sample of (177) individuals was selected. The study sought to identify the actual impact of digital marketing on the growth of the establishment and the difficulties facing the establishment in digital marketing. The study provided recommendations for owners of small and micro enterprises. The study concluded that there was a significant impact of digital marketing in the growth of small and micro enterprises and a significant impact of digital marketing in the organization's access to customers and the achievement of the target objectives of the establishment. The study also sought to highlight the importance of systematic strategic planning for digital marketing when building the establishment.

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