Digital Visual Production Industry Development for Emerging Saudi Media Companies: The Perspectives of Media Project Experts and Owners on the Impact of New Business Models Applications

Ahmed Abusharifah, Hassan

doi:10.21608/jkom.2024.360794

Digital Visual Production Industry Development for Emerging Saudi Media Companies: The Perspectives of Media Project Experts and Owners on the Impact of New Business Models Applications

Author

Hassan Ahmed Abusharifah

Department of Mass Communication, King Saud University, KSA

10.21608/jkom.2024.360794

Abstract

Considering the technological changes in the digital media environment that coincided with the emergence of social media platforms, there have been radical changes in the media business model models followed by media companies. This study aimed to explore the vision of experts and owners of media projects on the impact of applying new business models in developing the digital visual production industry for emerging Saudi media companies. The study relied on the (D'Acci, 2004) model to study the stages of media production in different media. The researcher conducted in-depth interviews with a sample of experts and company owners about media business models and the changes that accompanied the technological transformations in the digital media environment.
The study found that the beginnings of media activities in production companies relied on the collaboration of individuals in content creation, then shifted to organized and structured institutional work that organizes the production of works and generates income from YouTube ads. The study also showed that visual production companies initially relied on the free business model, in which revenue is generated by providing content to advertisers and publishing YouTube. The study revealed that social media platforms have affected the value chain that changed the mechanisms of idea creation, improved production stages, and diversified content distribution methods, which reflected on raising the level of companies' financial returns and expanding their content creation and production business. The use of new business models have also enabled production companies to build new strategies in commercial transactions to generate services by gaining the trust of investors and local companies and presenting their brands within the content they produce.

Keywords

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