The use of multimedia arts in constructing the content of Tik Tok and its relationship to the behaviors of Egyptian Youth

Authors

1 Faculty of Mass Communication, Cairo University

2 Faculty of Media and Communication Technology, Misr University for Science and Technology

10.21608/jkom.2024.360792

Abstract

TikTok is the Chinese app launched by ByteDance. One of the most prominent and innovative social media apps that has spread its use in recent times The outbreak of the use of this app in Egypt dates to the time of the coronavirus pandemic and the imposition of a health ban by the Egyptian government. It contributed to the amusement of leisure time and created a state of different interaction where young people share videos or search for a specific video from a film or series and perhaps a song leading the trend and do so-called "Lip sync." The research aimed to detect the forms of interaction of young Egyptians when using the "Tek Tok" app and monitor the most attractive content of young Egyptians, and to learn about the behavioral influences of the videos presented on the app and the young people's attempt to imitate them. The study belongs to descriptive research and relies on the survey curriculum.The study sample was made up of young Egyptians (400 investigators) from age group (20-40). The study uses the Cultivation theory. The study concluded that there is a statistically significant correlation between the intensity of exposure to the TikTok app and the influence of young Egyptian behaviors. Moreover, the study concluded that there is a statistically significant correlation between the intensity of young people's use of the app and their opinion in the idea of getting profits through it.The study argued there is a statistically significant correlation between young people's view of the impact of application videos on social values and the possibility of censoring and withholding bold content.

Keywords

References

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