Utilization Of AI Technologies In Entrepreneurial Marketing: A Systematic Review

Authors

Faculty of Mass Communication, Ahram Canadian University

Abstract

This review article aims to investigate the application of artificial intelligence (AI) technologies in the field of entrepreneurial marketing in order to improve our understanding of their existing intersections and prospects. The study performed a comprehensive analysis of scholarly articles published during the past five years, focusing on the relationship between AI technology and entrepreneurial marketing. The analysis is conducted using the input-mediator-outcome (IMO) framework which offers a thorough examination of the existing body of literature and facilitates access to valuable insights for future research endeavors. The results provide valuable insights for communication scholars, entrepreneurs, and marketers about integrating AI technology into their business practices and strategic approaches, with a particular emphasis on ethical considerations and transparency. Future research should be conducted to examine AI's influence on particular sectors and how customers engage with AI-driven marketing tools.

Keywords


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