The Role of Social Media Platforms in Implementing Awareness Campaigns About Developmental Issues

Othman Abdel Haleem, Soheir; Mohamed Ibrahim, Mennat-Allah

doi:10.21608/jkom.2024.354795

The Role of Social Media Platforms in Implementing Awareness Campaigns About Developmental Issues

Authors

¹ Faculty of Mass Communication, Cairo University

² Faculty of Mass Communication, Ahram Canadian University

10.21608/jkom.2024.354795

Abstract

This meta-analysis investigates the role of social media in raising awareness of developmental issues from 2013 to 2023, focusing on political, environmental, health, and social issues. Examining 23 earlier studies, it highlights the impact of social media on public awareness and provides insights into effective strategies for addressing developmental challenges. The study contrasts international and Arab research methodologies, emphasizing the need for diverse approaches, including qualitative analysis and multi-platform campaigns. Future studies should consider these dimensions to enhance the effectiveness of social media in promoting awareness and sustainable development.

Keywords

References

Abdul Rauf, R .et, al. (2022). “Social media platforms in promoting effectiveness campaign during Covid-19”. AIP Conference Proceedings. PP. (1-3).

Al-Manaseer.A.(2021).” Electoral campaigns management in social media and its relation with political awareness among voters in Jordan”. Turkish online journal of quantitative inquiry. PP. (2,4,5,6,16).

Aung, H. & Swe, K. (2021).” The Role of Social Media in Earthquake Awareness and Earthquake Preparedness in Myanmar”. Asian Journal of Environment & Ecology, 16 (2). PP. (21,24,26).

Ayub.S, et al. (2017).” Health Related Campaigns in Social Media and its Practical Aspects for Youths in Malaysia”. SHS Web of conferences. PP. (1-3).

Bas, O. (2022). The Role of Legacy Media and Social Media in Increasing Public Engagement About Violence Against Women in Turkey. Social Media + Society, 8(4). PP. (1,5,6).

Bugshan, L. (2019).” the role of social media in raising special needs awareness among Saudi people”, Arkansas State University. PP. (33,66,67).

Farooq, k. (2021).” The study on the role of social media in social change in society”. international journal of innovation, creativity, and change. vol15(2), PP. (1298,1302,1308).

Fernandez, M. et.al. (2017). ‘Pro-Environmental Campaigns via Social Media: Analysing Awareness and Behaviour Patterns”. 3.PP.(2.14).

George. N, et al. (2018)” Assessment of hashtag (#) campaigns aimed at health awareness in social media”.J Edu Health Promot. PP. (1-3).

Ghahramani, A.et, al. (2022). “The potential of social media in health promotion beyond creating awareness: an integrative review”. BMC Public Health 22, PP. (1,2).

khurana, U. (2019). “Political campaigns in the age of social media”. International Journal on Transformations of Media, Journalism & Mass Communication, PP. (4,5).

Kostygina. G, et al. (2020).” Boosting Health Campaign Reach and Engagement Through Use of social media influencers and memes”. Social Media+Society. PP. (1).

Lam. Y, et al. (2022)” A cross-sectional study of exposure across social media platforms for the British orthodontic society retention awareness campaign:#HoldthatSmile”.Journal Orthodontics, Vol.49(1), PP. (56-58).

Lath. k, et al. (2020).” Effective use of social media platforms for promotion of mental health awareness”. Journal of education and health promotion. PP. (1-3).

Micheal, A. (2016).” The role of social media in political campaigns the case study of the 2016 parliamentary elections in Cyprus”. University of Nicosia.P.(6).

Moldovan, A. (2013).” The Role of social media in Election Campaigns”, university of Liechtenstein, PP. (3,12,16).

Muzaffar, M. & Yassen, Z. & Safdar, S.(2020).” Role of Social Media in Political Campaigns in Pakistan: A Case Study of 2018 Elections”.Journal of political studies.Vol.27(2).P.(141).

Opeyemi, O. (2018).” Role of Social Networking and Media in Political Awareness in Public”.IOSR Journal of Mobile Computing & Application.Vol5(4). PP. (6,8).

Rahim, M & Jalaladeen, J. (2016). The Role of Social Media on Environmental Awareness of Undergraduate Students in the University of Sulaimani in Iraq. Journal of Arts, Literature, Humanities, and Social Sciences – JALHSS. 10. PP. (218,220,230).

Saud, M. & Mashud, M.& Ida, R. (2020). “Usage of Social media in Pandemic: Seeking support and awareness about COVID-19 through Social Media Platforms” (Preprint). PP. (1-3).

Stawicka, E.& Paliszkiewicz, J. (2021). “Social Media in Communicating about Social and Environmental Issues—Non-Financial Reports in Poland”. Information, 12, 220. P. (1).

Turpyn, J. M. F., & Adiwitya, A. (2021).” Raising Awareness of Indonesia’s Climate Change Mitigation by Social Media Campaign”. Communicare: Journal of Communication Studies, 8(1), PP. (51,56,59).

Vyas, A. N, et al. (2020). The Girl Rising ‘We Dream, We Rise’ Social Media Campaign in India: Reach, Engagement and Impact. Journal of Creative Communications, 15(1), PP. (107,112).