The Impact of Graphics And Visuals Employment On Information Recalling

Authors

1 Faculty of Mass Communication , Cairo University

2 Faculty of Mass Communication , Ahram Canadian University

3 Faculty of Mass Communication, Ahram Canadian University

Abstract

This research paper aims to examine the effect of graphics and visuals employment in digital storytelling and to determine the usage of graphics and visuals to enhance recall levels among youth. The researchers conducted an experiment and in-depth interviews using Information Processing Theory, the experiment was employed on sample of 50 university students who study at Faculty of Mass Communication at Ahram Canadian University as the experimental group was 30 students and the control group was 20 students. The in-depth interviews are held on 10 Egyptian experts in digital storytelling. Results showed that there is a positive correlation between visuals and graphics in different types and Egyptian youth recalling rates of information. Also, Different types of visuals and graphics have different functions and usage when used in digital storytelling that content creators must consider.

Keywords

References

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