Investigating the Challenges Climate Communicators Face Connecting to the Public: A Qualitative Study

Given that carbon dioxide is mostly to blame for the earth's and air's fast temperature rise, climate change in Egypt has resulted in ecological homogeneity, damaged coral reefs, vector-borne disease transmission, food instability, reduced water supplies, coastal areas swamped, human habitat and settlement destroyed, and temperature variations. Egypt is currently developing a national plan for climate change adaptation as well as its first national climate change strategy to address potential erosion and degradation of Alexandria, the northern shore, and portions of the Delta. Investigate other cultivars that can withstand salt and heat. In the end, to lessen carbon emissions and air pollution, particularly from the production of cement, which fuels climate change, this paper serves as an initial investigation of the challenges or obstacles communicators face while conveying their message to the public. This paper utilized the qualitative method and conducted in-depth interviews with 16 communicators in the climate change field as the method of data collection. Findings indicate that climate change information sharing on social media requires attribution to trustworthy institutions and public awareness. However, challenges include a lack of government support, interest in investigative reporting, which is not reinforced, and fewer specialized journalists. Journalists face a deficiency of funding, unreliable technology, and fewer public policies supporting science. External factors affecting climate change communication include limited access to local data, incomplete information, and the absence of clear strategies. The significance of the findings calls for providing the best understanding of Egypt's energy use's susceptibility to climate change to managers and policy makers, and familiarity with Egypt's local environmental stressor projections is beneficial.