Role of Egyptian TV drama in State’s public policies support and evaluation of its impact on public governmental trust

Author

Radio & Television Department, International Academy for Engineering and Media Science (IAEMS)

Abstract

The study aimed at identifying the Egyptian television drama roles in supporting the general State public policies, and evaluation of their impact on the public trust in Government. Moreover, the researcher studied the motives of the public exposure to the Egyptian drama series that support the governmental public policies. A random cluster sample of the Egyptian public evaluated a distributed descriptive Egyptian TV drama curriculum survey.  The selected sample of dramas in the questionnaire included series such as Alaikhtiar 3, Aleayidun, and Alkatiba 101. Then, the Content Analysis Form was applied. The study illustrated that combating terrorism, as a major impactful topic discussed by the Egyptian TV drama series, came on top of the list, followed by eliminating corruption. In this context, the study showed that 95.2% of the respondents preferred watching Alaikhtiar 3. Furthermore, the study revealed the impactful correlation between the intensity of such Egyptian drama series exposure and the enhancement of governmental trust by the public. In light of the above, the researcher recommended the need to move away from unrealistic fantasy themes, particularly in drama works supporting the State’s public policies.

Keywords

References

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