The Frameworks of Presenting misleading information about societal crises and their impact on practicing hate speech among the users of social media sites

Authors

Faculty of Mass Comm., Sinai University, Kantara Branch

Abstract

The study aimed to explore the types of information spreaded through the pages of the "Facebook" website, which discussed the political and economic issues in Egypt. The study aimed to identify the prominent persuasive appeals, strategies and techniques that the both anchors relied on in promoting this information, and to how extent this impacted the level of hate speech practices on social media sites. Detecting the presence of the interactivity of the anchors with the users on their posts, as well as identifying the nature of the interactivity of users with these posts and the forms of hate speech that were practiced, whether from the anchors or among the users, and its degree in our sample of posts. This is an analytical study that relied on the survey methodology and the content analysis tool to analyze a sample of (20) posts of Moataz Matar and Muhammad Nasser's Facebook pages from 4-11-2022 to 18-3-2023.
Based on this, the study reached several results, the most important of which are: The information presented in these posts varied between disinformation and mal-information, targeting all the categories and segments of the population.
The persuasive appeals used varied between rational appeals represented in: implicit clarity of goals, presenting the evidences and witnesses and arrangement of persuasive arguments within the message. As well as emotional appeals that represented in: misusing the needs of the audiences, provoking emotion, and sarcasm. There were also many types of hate speech practiced, including speech that includes insults and stigmatization, hate speech about political issues and economic crises, counter-hate speech "defensive", and inflammatory speech. The degrees of hate speech among users on Moataz Matar’s page were strong compared to what they were on Muhammad Nasser’s page, and mutual stigma and insults were the most prominent component in users’ comments.

Keywords

References

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Websites:
https://www.facebook.com/Mohammed.Naser.Official
https://www.facebook.com/matar.page

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