Youth's communication behaviour across social media platforms and its relationship to their perception of digital data privacy

Taha Mohamed Ibrahim, Ahmed

doi:10.21608/jkom.2023.325808

Youth's communication behaviour across social media platforms and its relationship to their perception of digital data privacy

Author

Ahmed Taha Mohamed Ibrahim

Faculty of Arts – New Valley University, Egypt

10.21608/jkom.2023.325808

Abstract

With the multiplicity of Social Networking Sites (SNS), the risk of these sites in terms of data privacy has increased, especially with those sites that users let them use their personal data without having their permission, which puts social media users in some dilemma between their needs to share information with others to build new relationships and their desire to keep their data confidential and their digital privacy.
Therefore, this research aimed to determine how young people and adolescents are aware of the terms and conditions of privacy, how to protect their digital data, the concerns associated with this privacy, and whether such factors may affect their interaction and use of social media sites.
For the theoretical chapter, the researcher used two theories, Communication Privacy Management (CPM) and Privacy Calculus, which helped to clarify the most important factors influencing privacy preservation or disclosure decision-making.
The researcher relied on quantitative and qualitative methodologies by applying a survey on 400 university youth, besides conducting four focus group discussions for university students at government and private universities.
The study found that despite the study sample's high concerns about the privacy of their digital data, this has not affected their rate of interaction and use of SNS, in addition, demographic factors had an impact on the sample's concerns about digital privacy. Furthermore, the study found a high rate of interaction for the study sample on SNS especially when they are aware of and read the privacy policies of these websites.

Keywords

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