The code of ethics of the Arabic Drama on Netflix: a qualitative study of content and focus groups

Author

International Academy For Engineering & Media Science, Egypt

Abstract

With the increasing phenomenon of “Binge watching” and the rise of the role of Netflix platform in making content available at all times and places, this study comes to identify the forms and contents of the drama produced through Netflix and its reflection on society. While identifying the values and norms presented in Netflix drama and the explicit and implicit messages it carries, and the extent Its compatibility with prevailing values and norms in our society.
The study relied on value determination theory, the research is considered a qualitative research. A content analysis of a deliberate sample of Arabic drama produced by Netflix was carried out, represented in the series “Finding Ola”, the series “Abla Fahita”, and the movie “Ashab Wala A’az”, and the study relied on focus group discussion, conducted with three groups of university youth who watch Netflix dramas, and the results revealed a prevalence of binge watching among young people. The relationship between men and women was limited to sexual relations and lust only; The characters used obscene languages and sexual gestures at a very high rate. The negative values offered by Netflix drama included patriarchy, belittling women, betrayal, multiple relationships, highlighting divorce as acceptable, ridicule, homosexuality, Positive values included upholding the value of friendship. Netflix drama focused on the role of social media in our lives and in marital relations. It also explained its role in exposing betrayal, spreading scandals, and electronic fraud. Arab characters appeared in the Netflix drama as copies of foreign characters with foreign thoughts.

Keywords

References

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