The effects of dramatic tourism on the Possible motives and behaviors of the Egyptian public planned to visit domestic tourism destinations

Author

Abstract

The study aimed to reveal the effects of dramatic tourism on the Possible motives and behaviors of the Egyptian public planned to visit domestic tourist destinations. The study was based on descriptive studies, which used the survey methodology based on identification as a tool for collecting data from a multi-stage sample according to the "MONTE CARLO" simulation. The sample of the study included a sample of 667 public researchers. The study concluded several findings, the most important of which: the high percentage of viewers in the Egyptian audience for Egyptian television drama with medium time intensity; Pleasure and amusement are at the forefront of viewing, while the forefront of not watching is not having enough time to watch, Egyptian drama also has the ability to attract Egyptian audiences to tourist places that they watch in television series. The image of tourist places was the most important attraction. The results also varied around the concept of dramatic tourism; This reflected the degree of "high" motivation towards visiting Egyptian tourist places they had seen with television series, and in a related framework the results of modeling structural equations (SEM) is of great importance to the change of personal norms on the intention of the Egyptian public to visit domestic tourist destinations, followed by the change of attitudes towards dramatic tourism, the change of perceived behavioral control, the possible motivation to visit indoor tourist destinations and, finally, the intensity of exposure to Egyptian television series.

Keywords

References

  1. Ibrahim, Dalia Osman. (2021). The role of Egyptian social drama in changing social concepts: a study of the case of Leia series, not "the concept of embrace. Arab Journal of Information and Communication Research, issue.34, 781-812.
  2. Ben Sharad, Mohammed Amin. (2022). The role of French documentary films in the tourism marketing of the Algerian destination: a sociological study of the status of the French documentary. International Journal of Social Communication, Vol (9), issue. 2, 44-68.
  3. Ben Issa, Qasim. (2020). Cinematography: When the cinematographic discourse blends. philosophical approaches, Vol (7), p (1), 87-110.
  4. Bosatah, taib, Woqjal, nadia. (2018). Employing cinema in tourism promotion: Turkish experience model. Al-Hakam Journal of Media and Communications Studies, issue. 16, 81-94.
  5. Al-Halwani, Maggie Ahmed Mohamed Khalil. (2018). Use cluster analysis method Cluster Analysis. In the classification of the governorates of the Arab Republic of Egypt. Egyptian Journal of Economics and Commerce, Vol (48), Issue. 1, 469-517.
  6. Rahmani, Lila. (2021). Cinema as a promotion tool for tourist destinations: the UK and New Zealand experience. AFAC Film Magazine, Vol (8), Issue (3), 184-204.
  7. Salah, Ahmed Abdu Abdul Ma 'aty, Abdul Kafi, Germaine Hussein, Banna, Talat Assad Abdul Hamid. (2019). The role of Egyptian drama filming sites in tourist attractions. Journal of the Faculty of Tourism and Hotels, Vol (6), Issue. 6, 521-547.
  8. Talat, Mayar Ihab, and others. (2021). Egyptian family image in television drama: analysis of the content of a sample of television series. Research Journal, Issue. (4), Vol. (1), 85-113.
  9. Abdelaziz, Nasrin Mohammed. (2017). The role of Egyptian drama presented in Arab satellite TV in addressing the culture of violence and extremism: a study on the Egyptian elite. Journal of Media Research and Studies, Issue. 3, 227-285.
  10. Abdul Latif, Osama Djibril Ahmed. (2022). A program in green products based on the theory of planned behavior and its effectiveness in developing the green purchasing behaviour intention and environmental knowledge of the students teachers Division of Chemistry of the faculties of education. Journal of Reading and Knowledge, Issue. (244), 15-64.
  11. Abdulhak, Shadley, Kullush, Mona. (2020). Tourist cinemas in tourism promotion: the Algerian experience is a model. AFAC Film Magazine, Vol (7), Issue. (2), 544-555.
  12. Agwa, Nermen Ali. (2020). Marketing of tourist destinations in Egypt through travel and tourism influencers and its relationship with the visiting structure: a field study. Middle East Public Relations Research Journal, Issue. 30, 393-432.
  13. Lachin, Abdul Hamid Abdulaziz, Khadir, Ahmed Mahrous, and Mohammed, Aza Maher. (2018). Study the impact of dramas on the mental image of the Egyptian destination. Journal of the Faculty of Tourism and Hotels, Vol (2), Issue. (1), 91-114.
  14. Manaad, Saleema Bovra. (2021). Algerian television drama as a mechanism for promoting cultural tourism: the series "Children of Halal Model. AFAC Film Magazine, Vol (8), Issue (3), 150-162.
  15. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.‏
  16. Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324.‏
  17. Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological bulletin, 84(5), 888.‏ 
  18. Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of tourism research, 26(4), 868-897.‏
  19. Bandura, A. (1982). Self-efficacy mechanism in human agency. American psychologist, 37(2), 122.‏
  20. Beeton, S. (2001). Smiling for the camera: the influence of film audiences on a budget tourism destination. Tourism Culture & Communication, 3(1), 15-25.‏ 
  21. Beeton, S. (2004). Rural tourism in Australia—has the gaze altered? Tracking rural images through film and tourism promotion. International journal of tourism research, 6(3), 125-135.‏
  22. Beeton, S. (2016). Film-induced Tourism. Channel View Publications.‏
  23. Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: selected recent advances and applications. Europe's Journal of Psychology, 16(3), 352-356.‏
  24. Buchmann, A., Moore, K., & Fisher, D. (2010). Experiencing film tourism: Authenticity & fellowship. Annals of Tourism Research, 37(1), 229-248.‏
  25. Busby, G., & Klug, J. (2001). Movie-induced tourism: The challenge of measurement and other issues. Journal of vacation marketing, 7(4), 316-332.
  26. Butler, R. W. (1990). The influence of the media in shaping international tourist patterns. Tourism Recreation Research, 15(2), 46-53.‏
  27. Caber, M., & Albayrak, T. (2016). Push or pull? Identifying rock climbing tourists' motivations. Tourism Management, 55, 74-84.‏
  28. Chhabra, D. (2010). Back to the past: A sub-segment of Generation Y’s perceptions of authenticity. Journal of Sustainable Tourism, 18, 793-809.
  29. Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.
  30. Chung, Y. H. (2010). TV drama consumption in South Korea: Focusing on “My name is Kim Sam-soon.”. Pop culture formations across East Asia, 19-48.‏
  31. Cohen, J. (1986). Promotion of overseas tourism through media fiction. In Tourism services marketing: advances in theory and practice. Special conference series, volume II, 1986 (pp. 229-237). Academy of Marketing Science, University of Miami.‏
  32. Connell, J. (2008). The impacts of a children's TV programme on small tourism enterprises on the Isle. Sustainable Tourism, 2(3), 313.‏
  33. Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of tourism research, 6(4), 408-424.‏
  34. Croy, W. G. (2011). Film tourism: sustained economic contributions to destinations. Worldwide Hospitality and Tourism Themes.‏
  35. Croy, W. G., & Walker, R. D. (2003). Rural tourism and film-issues for strategic regional development. New directions in rural tourism, 115-133.‏
  36. Cui, Y. A., & Li, X. (2019, July). Two-Stage Sampling Method for Social Media Bigdata. In The International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery (pp. 313-320). Springer, Cham.‏
  37. Dann, G. M. (1977). Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4), 184-194.‏
  38. Domínguez, C. D. (2013). Tourism Promotion and Power, creating images, creating identities. Nigel Morgan y Annette Pritchard. Chichester (UK): John Wiley. 1998. PASOS. Revista de Turismo y Patrimonio Cultural, 11(2), 499-501.‏
  39. Domínguez-Azcue, J., Almeida-García, F., Pérez-Tapia, G., & Cestino-González, E. (2021). Films and Destinations—Towards a Film Destination: A Review. Information, 12(1), 39.‏
  40. Echtner, C. M., & Ritchie, J. B. (1993). The measurement of destination image: An empirical assessment. Journal of travel research, 31(4), 3-13.‏
  41. Hudson, S., & Ritchie, J. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of travel research, 44(4), 387-396.‏
  42. Evans, M. (1997). Plugging into TV tourism. English Tourist Board, 8(4), 302-332.‏
  43. Fishbein, M., & Ajzen, I. (2005). Theory-based behavior change interventions: Comments on Hobbis and Sutton. Journal of health psychology, 10(1), 27-31.‏
  44. Frost, W. (2008). Projecting an image: Film-induced festivals in the American west. Event Management, 12(2), 95-103.
  45. Gartner, W. C. (1989). Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(2), 16-20.‏
  46. Gkritzali, A., Lampel, J., & Wiertz, C. (2016). Blame it on Hollywood: The influence of films on Paris as product location. Journal of business research, 69(7), 2363-2370.‏
  47. Goodall, B. (1988). How tourists choose their holidays: An analytical framework. Marketing in the tourism industry: The promotion of destination regions, 1, 1-17.‏
  48. Gyimóthy, S., Lundberg, C., Lindström, K. N., Lexhagen, M., & Larson, M. (2015). Popculture tourism. In Tourism research frontiers: Beyond the boundaries of knowledge. Emerald Group Publishing Limited.‏
  49. Hahm, J., Upchurch, R., & Wang, Y. (2008). Millennial students, movies, and tourism. Tourism analysis, 13(2), 189-204.‏
  50. Hao, X., & Ryan, C. (2013). Interpretation, film language and tourist destinations: a case study of Hibiscus Town, China. Annals of tourism research, 42, 334-358.‏
  51. Hernández Ramírez, J. (2004). Turismo inducido. La configuración de la imagen turística de Sevilla a través del cine comercial. In I Congreso Internacional Patrimonio, Desarrollo Rural y Turismo en el Siglo XXI.‏
  52. Hudson, S., & Ritchie, J. B. (2006). Film tourism and destination marketing: The case of Captain Corelli's Mandolin. Journal of vacation marketing, 12(3), 256-268.
  53. Hudson, S., & Ritchie, J. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of travel research, 44(4), 387-396.‏
  54. Hudson, S., Wang, Y., & Gil, S. M. (2011). The influence of a film on destination image and the desire to travel: a cross‐cultural comparison. International journal of tourism research, 13(2), 177-190.‏
  55. Kamilia, A., Hanafiah, M. H., & Zahari, M. S. M. (2022). Drama tourism: the influence of Korean K-pop dramas characteristics on Malaysian travel motivation and behavioural intention. Anatolia, 1-5.‏
  56. Karpovich, A. I. (2010). Theoretical approaches to film-motivated tourism. Tourism and hospitality planning & development, 7(1), 7-20.‏
  57. Kim, H. J., Chen, M. H., & Su, H. J. (2009). Research note: The impact of Korean TV dramas on Taiwanese tourism demand for Korea. Tourism Economics, 15(4), 867-873.‏
  58. Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of tourism research, 30(1), 216-237.‏
  59. Kim, S. (2012). Audience involvement and film tourism experiences: Emotional places, emotional experiences. Tourism management, 33(2), 387-396.‏
  60. Kim, S. (2012). The relationships of on-site film-tourism experiences, satisfaction, and behavioral intentions: The case of Asian audience's responses to a Korean historical TV drama. Journal of Travel & Tourism Marketing, 29(5), 472-484.‏
  61. Kim, S. S., Agrusa, J., Lee, H., & Chon, K. (2007). Effects of Korean television dramas on the flow of Japanese tourists. Tourism Management, 28(5), 1340-1353.‏
  62. Kim, S. S., Lee, H., & Chon, K. S. (2010). Segmentation of different types of Hallyu tourists using a multinomial model and its marketing implications. Journal of Hospitality & Tourism Research, 34(3), 341-363.‏
  63. Kim, S., & Kim, S. (2018). Perceived values of TV drama, audience involvement, and behavioral intention in film tourism. Journal of Travel & Tourism Marketing, 35(3), 259-272.‏
  64. Kim, S., & Wang, H. (2012). From television to the film set: Korean drama Daejanggeum drives Chinese, Taiwanese, Japanese and Thai audiences to screen-tourism. International Communication Gazette, 74(5), 423-442.‏
  65. Kline R.K., (2016). Principles and Practice of Structural Equation Modeling. 4th.ed. New York: Guilford Publications, Inc.
  66. Lopez, F. J. D., Bastein, T., & Tukker, A. (2019). Business model innovation for resource-efficiency, circularity and cleaner production: What 143 cases tell us. Ecological Economics, 155, 20-35.‏ 
  67. Lubbe, B. (1998). Primary image as a dimension of destination image: an empirical assessment. Journal of Travel & Tourism Marketing, 7(4), 21-43.‏
  68. Luenendonk, M. (2019). Theory of planned behavior: definition, explained, examples.‏
  69. MacKay, K. J., & Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of tourism research, 24(3), 537-565.‏
  70. Madden, K., Rashid, B., & Zainol, N. A. (2016). Beyond the motivation theory of destination image. Tourism and Hospitality Management, 22(2), 247-264.
  71. Martin-Jones, D. (2014). Film tourism as heritage tourism: Scotland, diaspora and The Da Vinci Code (2006). New Review of Film and Television Studies, 12(2), 156-177.‏
  72. McKercher, B., & Du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. Routledge.‏
  73. Mohammad, B. A. M. A. H., & Som, A. P. M. (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and management, 5(12), 41.‏
  74. Mohiuddin, M., Al Mamun, A., Syed, F. A., Mehedi Masud, M., & Su, Z. (2018). Environmental knowledge, awareness, and business school students’ intentions to purchase green vehicles in emerging countries. Sustainability, 10(5), 1534.‏
  75. O'Connor, N., Flanagan, S., & Gilbert, D. (2008). The integration of film‐induced tourism and destination branding in Yorkshire, UK. International Journal of Tourism Research, 10(5), 423-437.‏
  76. Özdemir, G., & Adan, Ö. (2014). Film tourism triangulation of destinations. Procedia-Social and Behavioral Sciences, 148, 625-633.‏
  77. Phelps, A. (1986). Holiday destination image—the problem of assessment: An example developed in Menorca. Tourism management, 7(3), 168-180.‏
  78. Pike, S. (2007). Destination marketing organisations. Routledge.‏
  79. Prayag, G. (2008). Image, satisfaction and loyalty - The case of Cape Town. Anatolia, 19(2), 205-224.
  80. Ramkissoon, H., & Uysal, M. (2010). The effects of perceived authenticity, information search behaviour, motivation and destination imagery on cultural behavioural intentions of tourists. Current Issues in Tourism, 99999(1), 1-26.
  81. Regan, N., Rosenberger III, P. J., & Carlson, J. (2012). Modelling the effects of group-travel motivations and destination image for major social-oriented events,  https://marketing.conference-services.net/resources/327/2958/ 
  82. Riley, R. W., & Van Doren, C. S. (1992). Movies as tourism promotion: A ‘pull’factor in a ‘push’location. Tourism management, 13(3), 267-274.‏
  83. Riley, R., Baker, D., & Van Doren, C. S. (1998). Movie induced tourism. Annals of tourism research, 25(4), 919-935.‏
  84. Rittichainuwat, B., & Rattanaphinanchai, S. (2015). Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination. Tourism Management, 46, 136-147.‏
  85. Robinson, P., Heitmann, S., & Dieke, P. U. (Eds.). (2011). Research themes for tourism. CABI.‏
  86. Rodríguez Campo, L., Fraiz Brea, J. A., & Rodríguez-Toubes Muñiz, D. (2011). Tourist destination image formed by the cinema: Barcelona positioning through the feature film Vicky Cristina Barcelona.‏
  87. Roesch, S. (2009). The experiences of film location tourists (Vol. 42). Channel View Publications.‏
  88. Rosen, Y. (1997). Hollywood’s Version of Alaska is Shot Anywhere but Here. Christian Science Monitor. October (7), 89.‏
  89. Ruiz, D. F. (2015). Turismo cinematográfico y desarrollo económico local. El Festival de Cine de Huelva. Cuadernos de Turismo, (36), 175-196.‏
  90. Saad, M., Husin, N. A., & Ramlee, N. Z. (2022). South Korea Film-Induced Tourism: The K-Drama Determinant for Malaysian Tourists. In Multidisciplinary Perspectives on Cross-Border Trade and Business (pp. 27-45). IGI Global.‏
  91. Saltik, I. A., Cosar, Y., & Kozak, M. (2011). Film-induced tourism: Benefits and challenges for destination marketing. European Journal of Tourism Research, 4(1), 44-54.‏
  92. Schofield, P. (1996). Cinematographic images of a city: Alternative heritage tourism in Manchester. Tourism Management, 17(5), 333-340.‏
  93. Shen, Y., & Choi, C. (2015). The effects of motivation, satisfaction and perceived value on tourist recommendation.
  94. Strielkowski, W. (2017). PROMOTING TOURISM DESTINATION THROUGH FILM-INDUCED TOURISM: THE CASE OF JAPAN. Trziste/Market, 29(2).‏
  95. Stringer, J. (2001). Global cities and the international film festival economy. Cinema and the city: Film and urban societies in a global context, 134-144.‏
  96. Suhud, U., Allan, M., & Willson, G. (2021). The Relationship between Push-Pull Motivation, Destination Image, and Stage of Visit Intention: The Case of Belitung Island. International Journal of Hospitality & Tourism Systems, 14(1).‏
  97. Tessitore, T., Pandelaere, M., & Van Kerckhove, A. (2014). The Amazing Race to India: Prominence in reality television affects destination image and travel intentions. Tourism management, 42, 3-12.‏
  98. Tham, A., & Kim, S. (2018). Factors hindering the intention of tourists to visit film tourism locations: The case of the Korean TV drama descendants of the sun (DOTS). In Film Tourism in Asia (pp. 157-170). Springer, Singapore.‏
  99. Tooke, N., & Baker, M. (1996). Seeing is believing: The effect of film on visitor numbers to screened locations. Tourism management, 17(2), 87-94.‏ ‏ ‏
  100. Tzanelli, R. (2004). Constructing the ‘cinematic tourist’ The ‘sign industry’of The Lord of the Rings. Tourist studies, 4(1), 21-42.‏
  101. Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annals of tourism research, 21(4), 844-846.‏
  102. Vagionis, N., & Loumioti, M. (2011). Movies as a tool of modern tourist marketing. Tourismos, 6(2), 353-362.‏
  103. Vila, N. A., Brea, J. A. F., & de Carlos, P. (2021). Film tourism in Spain: Destination awareness and visit motivation as determinants to visit places seen in TV series. European Research on Management and Business Economics, 27(1), 100135.‏ TCI Research. 80 Million International Travellers. 2018. Available online: http://xl4z.mj.am/nl2/xl4z/lgs45.html?hl=fr (accessed on 19 April 2022)
  104. Watson, D., & Tellegen, A. (1985). Toward a consensual structure of mood. Psychological bulletin, 98(2), 219.‏
  105. Yen, C. H., & Croy, W. G. (2016). Film tourism: Celebrity involvement, celebrity worship and destination image. Current Issues in Tourism, 19(10), 1027-1044.
  106. Yen, C. H., & Teng, H. Y. (2015). Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism. Journal of Hospitality & Tourism Research, 39(2), 225-244.‏
  107. Yousefi, M., & Marzuki, A. (2015). An analysis of push and pull motivational factors of international tourists to Penang, Malaysia. International Journal of Hospitality & Tourism Administration, 16(1), 40-56.‏
  108. Ziakas, V. (2021). Reclaiming drama in tourism research: a dramatological analytic. Tourism Recreation Research, 1-5.‏

 

Files

Share

How to cite

Statistics