Advertising breaks in YouTube videos and their relationship to the mood of adolescents

Author

Lecturer at the Department of Media and Children's Culture, Faculty of Postgraduate Studies for Childhood, Ain Shams University

Abstract

The study aimed to reveal the effect of advertising breaks while young people watch YouTube videos on their mood. This study is a descriptive study, and the study relied on the media survey method, and the study sample consisted of a sample of (450) single students from Ain Shams University, University of 6 October, and Al-Azhar University, and relied on a questionnaire to collect data, and the study concluded: - The most effective forms of advertising breaks on the mood of adolescents while watching YouTube videos, came at the forefront of the positive effects “feeling calm and reassured” then “feeling comfortable” followed by “feeling Satisfaction” while the negative effects came in “increases my discontent” and then “feeling of tension” followed by “feeling frustrated” and finally “feeling of discontent and dissatisfaction.” - There is a statistically significant difference between the average scores of males and the average scores of females on the total status scale. Mood: There is a statistically significant correlation between the rate of respondents' exposure to YouTube ad breaks and their effect on their mood.

Keywords

References

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