The role of Egyptian social drama in changing social concepts (Case study: “Leh Laa” series “The Concept of fostering”)

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Lecturer, RTV department Faculty of Mass Communication, Cairo University, Egypt

Abstract

The study focused on monitoring the role of social drama in changing the public's perception of the concept of "fostering", by applying it to the series " Leh Laa" to know its role in changing the concept of " fostering " among married and unmarried individuals, and among those who have experience in " fostering children".
 The study relied in its theoretical framework on the theories of "cultivation theory and social responsibility theory", as they are the most appropriate theoretical approaches to studying the societal impact of drama.
The study relied on a purposive sample of the viewers of the series, consisting of 50 individuals, where the focus group discussion tool was used, which was conducted with (5) groups of viewers of the series.
The results showed the Egyptian drama’s weak interest in addressing the issue of fostering and children of unknown parentage, presenting them in a larger proportion in a negative image. Also, the results revealed that there is a large community debate about the idea of ​​ fostering, in addition to its revival of many initiatives adopted by the state, the Ministry of Social Solidarity or civil organizations in the field of fostering and child adoption.
The respondents’ attitudes towards the experience of fostering differed in person, although there are generally positive attitudes towards the idea of ​​ fostering, the groups of married and unmarried people have preferred to apply the idea of orphans’ ​​sponsorship within incubation centers over fostering in varying proportions.

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