Representations of Egypt identity in e-games in Google Play store

Author

Assistant Professor of Journalism, Cairo University

Abstract

The study seeks to explore the Egyptian identity representations in e-games in the Google Play store in April 2021 to reveal the cultural dimensions that associated with these representations. Also, it aims to reveal the similarities and differences between Egypt identity representations in Western and Arabic games and discuss what they raise from research problems and cultural issues. The study found clear differences between these games. While the Western games focused on the ancient Egyptian identity, the Arab games focused on adopting new forms of cultural representations, in a way that expresses the reality of the current Egyptian identity, especially the contemporary popular and mass culture.
 

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