The relation between uses of Clubhouse by Saudi Audience and their feelings of social presence

Author

Assistant Professor, Communication Department at Arts College, King Saud University, Saudi Arabia

Abstract

This study aims to discover the motivations that encourage Saudis Clubhouse users and the received satisfactions of that use. Moreover, the study depended on a questioner to collect data and used available sample 223 users of Clubhouse participated in complete questioners.
The results of the study showed that the majority of users are males (63.2%) and holders of a bachelor's degree and above (86.6%), and (57.4%) of the sample government employees and in the private sector. The study confirmed that WhatsApp came the first platform of the social networks and platforms used by respondents with a percentage of (83.4%), followed by Twitter (63.3%). On the other hand, (63.2%) confirmed that they use Club House on a daily basis, and (68.6%) use it for more than an hour, with (25%) confirming that they use it for more than 6 hours.
The result presented that the majority of the members of clubhouse liked political clubs firstly by (65%) then social clubs by (62.8 percent). On the other hand, the social and political issues were the most interest subjects and follow-up by the study sample. As for the motives, the results showed that the utilitarian motives were issued first and then the guidelines for the use of the respondents, the study sample, for application. As for the achieved gratifications, it came as a reflection of the motives for use, as the utilitarian and directive gratifications came at the forefront of the achieved gratifications.
           As for the social presence, the sample thinks that it is manifested through the clarity of the participants’ traits and morals in the dialogue on the platform, and their presence through direct audio dialogue that appears as direct confrontational dialogue that takes place on the ground, face to face, as well as through communicative interaction with real people and often real identities.
 
 

Keywords

References

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