The Role of Anti-rumor Pages on Social Media in Correcting Rumors for Public Opinion in Light of the Concept of (Fifth Generation Wars): An Analytical and Field Study

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Lecturer Department of Communication and Media Sciences, Faculty of Arts, Ain Shams University

Abstract

This study mainly aims at identifying the role that official and unofficial social media pages play in resisting rumors, uncovering and analyzing the fields, groups, institutions, and people whom rumors focus, and identifying the goals of the rumor.
The theoretical framework of the study is “Media Dependency Theory”, “Rumor Theory”, and the “Elaboration Likelihood Model”.
 The study uses the survey method, in order to obtain a description of the phenomenon under study, in addition to the audience surveying the field study sample; the study also uses the comparative method, in order to compare the audience according to the different demographic factors and the economic and social level.
The researcher conducted the study on 421 Facebook posts in the period from January 2019 to July 2019; the questionnaire was applied to an intentional sample of 400 people.
The results revealed that the respondents trust official pages that resist rumors with a rate of 49%, while 37% of the respondents said that they trust the unofficial pages that resist rumors.
Also, among the mechanisms of the fifth generation wars is releasing rumors related to the economy, education and health, and the presence of deterioration in these sectors, in order to spread the general sense of failure between people.

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