Author
Lecturer of Electronic journalism & the Director of Media Production and Training Center at the Faculty of Mass Communication, Beni Suef University
Abstract
This study investigates the phenomena of listening to the digital drug music on the Internet, available free of charge or paid through many online platforms, such as Facebook, Soundcloud, YouTube, or through some electronic websites, such as IDoser, the site of Digipill.com, some of which are sometimes provided with a 9D format.
The researcher conducted a pilot study on a sample of university students (18-22 years) to monitor the sources of their access to these sections, and to measure how they are exposed to them, nature and pattern of this exposure by employing the theory of uses and gratifications. The study also identifies the effect of young people listening to the sample of digital drug music in their mood, and the positive or negative feelings they cause and that within the context of mood management theory, and then can be used as an indicator of mental health. On the other hand, the study identifies the most important types of platforms through which young people get digital drug music, and to explore the most important features of those platforms and the mechanism of action, especially in the political, economic and social circumstances surrounding individuals, which represent psychological pressures affecting their mood. According to mood management theory, individuals try to arrange their environment so that the positive mood is well dominated (the prevalence of pleasure) and to alleviate and eliminate the negative mood, in order to achieve this, the individual selectively exposures to the materials that achieve that goal, such as listening to these music clips or resorting to them as a kind of venting of the negative feelings they may feel. In the context of individual pleasure, there are three factors: self-desire, viewing patterns and exposure to media content, man rejects programs that do not suit him and continues to search until he finds something that suits his wishes.
The main findings of the study are:
- The availability of many English-language websites that offer content for digital drug music, such as IDoser, Digipill.com, etc., and many social media pages (Facebook, SoundCall, and YouTube).
- These sites and pages promote digital drug music by offering free small doses to thrill and motivate users to purchase larger paid doses. It then offers permanent offers and discounts that it publishes across its various platforms.
- These sites and pages always advertise the electronic platforms through which they can follow, such as Facebook, Twitter, SoundCloud and others, as well as devices that allow listening to their content, whether mobile devices, tablets (iPads and tablets) or computers.
- Digital drug music pages and sites provide a guide, guiding the user how to maximize the pleasure of following certain instructions, such as sitting alone in a dark room, and listening through headphones.
- These sites and pages deliberately show their content support with pictures, drawings of tattoos and strange signs of your sorcery that belong to the community of sorcery and sorcery.
- The results of the pilot study have revealed that the limited knowledge or even impact of digital drug research, which is a good thing, but it may reflect a lack of culture of electronic researchers.
- The mood of respondents did not improve after listening to the clips, but in most cases changed negatively, as many of them showed boredom, depression and headaches sometimes after hearing them.
- Very few respondents reported a positive trend towards digital drug music.
- The answers of respondents who have previously listened to digital drug music have shown that they are listening to it perhaps as a kind of experimentation, venting or sometimes escaping reality.
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