Usage Patterns of YouTube and the Effect of Ad Types on them in Saudi Arabia

This study aims to identify the patterns of use of the YouTube platform in the Kingdom of Saudi Arabia, and the impact of the types of ads provided on this platform on the patterns of use.
A questionnaire, designed to determine these patterns was distributed over the Internet, and then the researcher compared the interaction process of two ads that were published in Saudi Arabia and that used two different types of YouTube advertising, the first reveals its main message during the first five seconds of the ad, while the second reveals its message at the end of the ad. 
One of the important results that emerged from the analysis of the collected questionnaires is that the majority of the study sample uses YouTube more than once per day by 53%, and they use it from one hour or less to three hours by 90.7%. More often than not, series and talk shows are watched at 52.7%, followed by listening to music at 51.7%. The study found that 63% of Saudis interact with videos on the YouTube platform, and the video interaction numbers affect their choices for what they watch on YouTube.
The study also found that YouTube is a suitable platform for advertising, as many users see it that way and they watch the ads. the study also found that putting the main message of the ad during the compulsory ad time on YouTube during the first five seconds is better than is better than revealing the main message of the ad at the end of it because the first way activates the main path of information processing.