Motives of children’s exposure to electronic magazines and the gratifications achieved in their acquisition of communication skills: A field study

Author

Lecturer at the faculty of Mass Communication, Al Azhar University

Abstract

The study aims at identifying the extent to which respondents follow e-magazines and the reasons for their preference for them. Also, it is monitoring the most important and prominent various topics that the respondents are keen to follow up. Moreover, it provides an interpretation of the most important motives and gratifications achieved through the respondents' follow-up to their electronic journals.
The study reached several results, the most important of which are:
- The study demonstrated that a high percentage of children (the study sample) who follow electronic magazines via the Internet, and the percentage of followers always reached (60%), and sometimes (36%), bringing the total followers to (96%), and this indicates the respondents’ keenness to follow these magazines due to It is characterized by the availability of prints and entertainment forms that attract their attention.
- The study revealed an increase in the percentage of respondents who follow e-magazines online for two hours or more per day, and their rate is (36.9%), followed by those who follow for three hours at a rate of (31.8%), and finally the followers for four hours at a rate of (10.5%).
- The study showed that (56%) of the respondents follow electronic magazines at home, and this came in the first place in the preferred places for follow-up, due to the permanent availability of the Internet at home, and the family's keenness to provide all amenities and entertainment for their children at home.
- The study found that (58%) of the respondents prefer to follow electronic magazines over other media because they present them with topics they love, and that (53.1%) prefer to follow them due to the quality of their output and presentation of topics.
- The results of the study confirmed the high percentage of respondents who are keen to follow up on topics of entertainment and entertainment in electronic magazines, as this came in the first place with a percentage of (74.5%), and this is completely consistent with the nature of the child who attracts his attention to such topics, then the artistic topics came in the second place by (68.7%), and the percentage of females outperformed males in this order.
- The results of the study confirmed the interest of the children of the study sample to follow up on foreign electronic magazines from other Arab magazines, and the percentage of their follow-up to them reached (68.8%), and the researcher believes that this is due to the increase in the number of foreign magazines to which they are exposed, and its diversity of topics.

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