The Egyptian National Pride Speech in the Social Media: An Applied Study on Facebook

Author

Assistant Professor in the Department of Journalism, Faculty of Mass Communication, Cairo University

Abstract

The study seeks to achieve a main goal, which is: exploring the discourse of national pride that is common among Egyptians on the Facebook network in order to monitor and define its pillars, functional roles, patterns of pride itself, its time limits and its relationship to current events, and what national models are the most effective. To achieve this goal the study focuses on two Egyptian pages that posting national identity related posts. The two pages are “Egypt for all مصر للجميع” and “Egyptian مصرية” and the researcher analyzed posts on these two pages from the first April 2018 until the end of July 2019.
The study reached a set of results:
- The results of the study varied with respect to the two pages under study. While the speech of pride on the page “Egypt for all” was associated with current events at a rate of 98% of its total publications, we find that it was reduced on the page  “Egyptian” to only 47%; The latter focused more on pride in the elements of the Egyptian cultural identity.
- The study distinguished between general national pride (in Egypt, the state as a whole, without citing reasons) and specific national pride (a place, time, achievement or person), and it proved that most of the posts of the two pages of the study came within the second type, which is: specific pride at a rate of 93%.
- The patterns of national pride in the discourse of the two pages of the study varied and their dominance rates varied within the text during the study period, which are in order: cultural pride 36.7%, social pride 19.2%, sports pride 14.4%, pride in the beauty of the Egyptian state 10.4%, and political pride approximately 10% Then military pride 4%, economic pride 3.9%, and finally scientific pride 1.3%.

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