اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا"

نوع المستند : بحوث علمیة متخصصة فی مجال الاعلام والاتصال.

المؤلف

أستاذ العلاقات العامة والإعلان المساعد بکلية الإعلام، جامعة المنوفية، مصر

المستخلص

يسعى البحث الراهن إلى الکشف عن اتجاهات الأطباء المصريين نحو حملة "شکرًا جيش مصر الأبيض" کحملة مساندة اجتماعية لهم خلال مواجهة أزمة فيروس کورونا المستجد Covid-19. طبق البحث الذي استخدم المسح بأداة الاستبيان الإلکتروني على عينة من المتطوعين من الأطباء قوامها 76 مفردة من محافظات مصرية مختلفة. وأشارت النتائج إلى أن الحملة حققت للأطباء مکتسبات معنوية أکثر من المکتسبات المادية. فقد أثبتت الدراسة أن الحملة جعلت الأطباء يشعرون بالمساندة خلال الأزمة، لکنها فشلت في تحقيق المساندة المادية والعملية لهم.

الكلمات الرئيسية

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