Motivations Behind University Students’ Exposure to Nostalgic Drama and Its Impact on Their General Mood

Author

Department of Radio and Television International Higher Institute for Media, El Shorouk

Abstract

This study aims to explore the motivations behind university students’ exposure to television and cinematic drama that incorporates nostalgia and longing for the past. It examines the gratifications derived from such viewing and its impact on their general mood—whether positive (such as happiness, joy, and pride) or negative (such as sadness, anger, and fear).
Using a descriptive approach, a field study was conducted on 300 students from both public and private universities who watch nostalgic drama.
The study reached several results, the most important of which are the following : Digital platforms were the most common medium through which the surveyed students watched nostalgic drama, Video clips of nostalgic drama shared on social media were a major promotional tool, Omar Afandi was one of the most-watched nostalgic dramas among the sample group, Positive mood states outweighed negative ones, with happiness being the most dominant emotion, Relationship Between Viewing and Mood Management, A statistically significant positive correlation was found between the intensity of students’ exposure to nostalgic drama and their positive mood.

Keywords

References

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