نوع المستند : بحوث علمیة متخصصة فی مجال الاعلام والاتصال.
المؤلف
كلية البنات، جامعة عين شمس، مصر
المستخلص
الكلمات الرئيسية
Abdul Majeed, A.(2020). The Role Pages on Facebook in Raising Health Awareness of the Egyptians towards the (Covid-19-2020), Journal of Media Research, Al-Azhar University, Faculty of Information, (54) Part 5, July, pp. 3301-3350.
Aboelmaged, M.G. (2018), "Predicting the success of Twitter in healthcare: A synthesis of perceived quality, usefulness and flow experience by healthcare professionals", Online Information Review, (42)6, 898-922. https://doi.org/10.1108/OIR-01-2017-0018
Abu Al-Ela, S. (2021). The role of the virtual community in promoting the culture of volunteering among university youth in Upper Egypt, "A field study in the framework of the theory of social capital", The Egyptian Journal of Media Research, Faculty of Mass Communication, Cairo University, (77) Part I, October-December, pp. 1-52.
Adenle, Y.A., Abdul-Rahman, M. & Soyinka, O.A. (2022), "Exploring the usage of social media in extant campus sustainability assessment frameworks for sustainable kcampus development", International Journal of Sustainability in Higher Education, ( 23) 1, 135-158. https://doi.org/10.1108/IJSHE-03-2021-009
Aggarwal, V. & Singh, V.K. (2019), "Cause-related marketing and start-ups: moderating role of cause involvement", Journal of Global Responsibility, (10) 1,16-30.
Al-Aidi., A.& Al-Sayed R.(2019). Saudi youth’s use of social networking sites and its relationship to sustainable development issues, Journal of Public Relations Research “Middle East”, Egyptian Public Relations Association, (7) December 25, pp. 369-401.
Al-Asiri, A. (2021). The role of digital platforms in promoting the values of digital citizenship among university students, “A field study on media and communication students at King Khalid University,” The Arab Journal of Media and Communication, Saudi Society for Media and Communication, (28), pp. 275-334.
Al-Dmour, H., Masa’deh, R., Salman, A., Abuhashesh, M.,& Al-Dmour, R.,(2020). Influence of Social Media Platforms on Public Health Protection Against the COVID-19 Pandemic via the Mediating Effects of Public Health Awareness and Behavioral Changes: Integrated Model J Med Internet Res, 22(8).
Aleo, G., Bagnasco, A. Cozzani, E., Parodi, A., Cannavo, S.P., Watson, R., Ahayter , M., Geddes, L., Catania, G., Zanini, M., & Sasso, L., (2020). Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in italy: time for social marketing?, J Prev Med Hyg. 61(2)Jul, E246-258 4.
Al-Salihi., H.(2017). The role of social networks in providing Arab youth with information and news about the phenomenon of terrorism, "a comparative study of youth in four Arab countries", Arab Journal of Media and Communication, Saudi Society for Information and Communication, (17). May, pp. 273-320.
Al-Thaqafi, I. (2021). The Role of Social Networks in Promoting Health Awareness of the Delta variant, "A Field Study on a Sample of Saudi Society", Journal of Media Research and Studies, International Higher Institute of Information, Al-Shorouk, (16), June, pp. 1-59.
Al-Thuniyan, M,.A,. alsalhi, R., & Elmoazen, R.,(2018). Role of social media in dental health promotion and behavior change in Qassim province, Saudi Arabia, International Journal of Medical and Health Research,(4)2, February, P. 98-103.
Andrade, L.I., Evans, W. D. Barrett, Cleary, S. D., Edberg, M.C., Alvayero, R.D., Kierstead, E. C., & Beltran, A.(2018) Development of the place-based Adelante social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth. Health Educ Res, Apr; 33(2), 125–144,doi: 10.1093/her/cyx076
Andreason, A, R.(1994). Social Marketing: Its definitions and Domain, Journal Of Public and Marketing, (14), p108.
Bacak, J, Florence, M., Ahlgrim-Delzell, L., Polly, D., & Wang, W.,(2022) Elementary Educator Perceptions of Student Digital Safety Based on Technology Use in the Classroom, Interdisciplinary Journal of Practice, Theory, and Applied Research,(39)2,186-202,
Bires, Z. & Raj, S. (2021), "Social media as a pathway to environmental conservation in protected areas: a case study on Lake Tana Biosphere Reserve", Journal of Cultural Heritage Management and Sustainable Development, (11)4, 457-470. https://0810b7ajc-1103-y-https-doi-org.mplbci.ekb.eg/10.1108/JCHMSD
Boulianne, S.(2022). Standby Ties that Mobilize: Social Media Platforms and Civic Engagement, First Published February 21, 1-6,-https-doi org.mplbci.ekb.eg/10.1177/08944393211067687.
Brandau, M., Dilley, T., Schaumleffel, C.,& Himawan, L.,(2022).Digital citizenship among Appalachian middle schoolers: The common sense digital citizenship curriculum, Health Education Journal,(81)2, 157–169 DOI: 10.1177/00178969211056429 journals.sagepub.com/home/hej
Brantner, C., Lobinger, K., &Stehling, M.,(2020)Memes against sexism? A multi-method analysis of the feminist protest hashtag #distractinglysexy and its resonance in the mainstream news media, Convergence: The International Journal of Research into New Media Technologies26(3) 674–696, DOI: 10.1177/1354856519827804
Brennan, L., Klassen, K., Weng, E., Chin, S., Molenaar, A., Reid, M., Truby, H., & McCaffre, T.A., (2020). A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?,International Journal of Behavioral Nutrition and Physical Activity,(17), 17:44 , https://doi.org/10.1186/s12966-020-00946
C Lyson, H., M Le, G., Zhang, J., Rivadeneira, N., Lyles, C., Radcliffe, K., Pasick, R., Sawaya, G., Sarkar, U.,& Centola, D., (2019). Social Media as a Tool to Promote Health Awareness: Results from an Online Cervical Cancer Prevention Study, National library Of Medicine, Edu,Aug;34(4): 819-822. DOI: 10.1007/s13187-018-1379-8.
Ch, T.R., Awan, T.M., Malik, H.A. & Fatima, T. (2021), "Unboxing the green box: an empirical assessment of buying behavior of green products", World Journal of Entrepreneurship, Management and Sustainable Development,(17)4, 690-710
Cho, M., Furey, L. D., & Mohr, T.(2017). Communicating Corporate Social Responsibility on Social Media: Strategies, Stakeholders, and Public Engagement on Corporate Facebook, Business and Professional Communication Quarterly, 80(1), 52–69
Chong, E.K.-m. & Pao, S.S. (2021),"Promoting digital citizenship education in junior secondary schools in Hong Kong: supporting schools in professional development and action research", Asian Education and Development Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AEDS-09-2020-0219.
Choudhary, P., hNayak,R., Kumari, S.,& Choudhury, H.(2019). Analyzing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion, Technological Forecasting and Social Change, 145, 481-492.
Clara, A, A., Suksaroj, T.,& Laosee, O.(2018) The Role of media on decision making among rural women of Bangladesh, The 9th International Graduate Students, Conference on Population and Public Health Sciences (IGSCPP), 40- 49, https://www.researchgate.net/publication/341736766.
Clark, M., Kang, B. &Calhoun, J.R. (2021), "Green meets social media: young travelers’ perceptions of hotel environmental sustainability", Journal of Hospitality and Tourism Insights, Error! Hyperlink reference not valid.
Daems, K., Moons, I. & De Pelsmacker, P. (2017), "Co-creating advertising literacy awareness campaigns for minors", Young Consumers, 18 (1),54-69.
D'Ambrosi, L. (2018). Pilot study on food sharing and social media in Italy. British Food Journal, 120, 1046-1058k.
Deng, N., Jiang, X. & Fan, X. (2021), "How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community JRIM identification", Journal of Research in Interactive Marketing, Vol. ahead-of-print No. ahead-of-print.
Derek Cheung, Y. T., Helen Chan, C, H., Wang, M. P., William, H.C.,& Lam, T., (2017). Online Social Support for the Prevention of Smoking Relapse: A Content Analysis of the WhatsApp and Facebook Social Groups, Telemed J E Health, Jun;23(6),507-516. doi: 10.1089/tmj.2016.0176.
Duffett, R.G. (2017), "Influence of social media marketing communications on young consumers’ attitudes", Young Consumers, )18(1,19-39. https://0810badre-1106-y-https-doi-org.mplbci.ekb.eg/10.1108/YC-07-2016-00622
Gleason, B., & Gillern, S.V. (2018). Digital Citizenship with Social Media: Participatory Practices of Teaching and Learning in Secondary Education, J. Educ. Technol. Soc., 21, 200-212.
Golzard, V. (2020), "Economic empowerment of Iranian women through the internet", Gender in Management, )35(1, 1-18. https://0810badre-1106-y-https-doi-org.mplbci.ekb.eg/10.1108/GM-11-2017-0145.
Groshek, J., Basil M., Guo, L., Parker Ward, Farraye, F.A.,& Reich, J.,(2017). Media Consumption and Creation in Attitudes Toward and Knowledge of Inflammatory Bowel Disease: Web-Based Survey,J Med Internet Res,19(12).
Habes, M., Alghizzawi, M., Ali, S., SalihAlnaser, A., & Salloum, S.(2020).The Relation among Marketing ads, via Digital Media and mitigate (COVID,19) pandemic in Jordan, International Journal of Advanced Science and Technology,29(7), 12326 – 12348.
Hamid, S., Ijab, M.T., Sulaiman, H., Md. Anwar, R. &Norman, A.A. (2017), "Social media for environmental sustainability awareness in higher education", International Journal of Sustainability in Higher Education, )18(4, 474-491.
Hamouda, A.,& Hussein, M. (2021). The communicative discourse of Arab and foreign preachers on social networking pages and its repercussions on acceptance of the other "An analytical study of the preachers' pages on Facebook", Journal of Media Research, Al-Azhar University, Faculty of Information, (57) Part 4, April, pp. 1072-1128.
Hanaysha, J. R. (2017) Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction, Jindal Journal of Business Research, 6(2),132–145, DOI: 10.1177/2278682117715359.
Hawamdeh, M., Altınay, Z., Altınay, F., Arnavut, A., Arnavut,،K.,& Adams, I.,(2022) Comparative analysis of students and faculty level of awareness and knowledge of digital citizenship practices in a distance learning environment: case study. Educ Inf Technol, https://doi.org/10.1007/s10639-021-10868-7.
Hegazy, R.(2020). The role of Media Campaigns in shaping health awareness of Egyptian woman: Practical study on Campaign of 100 million health’s , Journal of Media Research, Faculty of Mass Communication, Al-Azhar University, (53)2, pp. 867-928.
Holmes, T. (2016). Sustainability and Technology: The Relationship between Social Networks and Youth Perceptions of Sustainability Development Issues (Energy Consumption). PhD Thesis, Zurich University.
Hsu, P., Chang, H., & Chen, R.(2021) The Impacts of College Students’ Civic Responsibility on Civic Engagement via Online Technology: The Mediations of Civic Learning and Civic Expression, SAGE Open July-September,1–11.
Hung, Chia-Ling, (2017). A meta-analysis of the evaluations of social marketing interventions addressing smoking, alcohol drinking, physical activity, and eating, the degree Doctor of Philosophy in the School of Public Health, Indiana University, ProQuest Dissertations Publishing, https://www.proquest.com/docview/1898804086/previewPDF.
Hurley, Z.(2021)#reimagining Arab Women’s Social Media Empowerment and the Postdigital Condition, Social Media & Society, April-June,1–14 DOI: 10.1177/20563051211010169 journals.
Jamal, M. (2020). The behavior of students of media faculties seeking information related to the strategy of sustainable development: Egypt's vision 2030 through social networks and its role in building their expectations towards the future of the Egyptian state, Egyptian Journal of Media and Communication Research, Al-Ahram Canadian University, (31), December, 640-684.
Kadeswaran, S., Brindha, D., & Jayaseelan, R.(2020).Social Media as a Gateway for Accelerating Women Empowerment, Parishodh Journal, 4876-4885,
Kaun, A., & Uldam, J.(2018)Volunteering is like any other business’: Civic participation and social media, new media & society, 20(6), 2186–2207 DOI: 10.1177/1461444817731920.
Kaur, A., & Chahal, H.S.,(2018) Role of Social Media in increasing Environmental issue Awareness. Journal of Arts, Science & Commerce. Vol.– IX, Issue – 1, January, DOI:10.18843/RWJASC/V9I1/03
Kemper, J., & Kennedy, M.(2021).Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma Joya Kemper1 and Ann-Marie Kenned, Social Marketing Quarterly, 27(2),82-98, DOI: 10.1177/15245004211005828 journals.sagepub.com/home/smq
Khan, A. & Du, J.T. (2017), "Professional development through social media applications: a study of female librarians in Pakistan", Information and Learning Sciences,)118( 7/8, pp: 342-353.
Kim, J., Rundle-Thiele, S., Knox, K., & Hodgkins, S.(2020)Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot, Social Marketing Quarterly, 26(2),111-128, DOI: 10.1177/1524500420918690.
Kim, S, J.,A Marsch ,L., Brunette, M. F., &Dallery ,(2017). Harnessing Facebook for Smoking Reduction and Cessation Interventions: Facebook User Engagement and Social Support Predict Smoking Reduction, J Med Internet Res, May 23;19(5):e168. doi: 10.2196/jmir.6681.
Kostygina , G., Tran, H., Binns, S., Szczypka, G., Emery, S., Vallone, D., & Hair, E., (2020)Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes, Social Media & Society, April-June,1–12, DOI: 10.1177/2056305120912475 journals.sagepub.com/home/sms.
Kubacki, K & Rundle, S.,(2017) Formative Research in Social Marketing Innovative Methods to Gain Consumer, published by Springer Nature, Australia, DOI 10.1007/978-981-10-1829-
Kucukusta, D., Perelygina, M. & Lam, W.S. (2019), "CSR communication strategies and stakeholder engagement of upscale hotels in social media", International Journal of Contemporary Hospitality Management,(31)5, 2129-2148.
Kwon, K.& Lee, J. (2021), "Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram", Corporate Communications: An International Journal, (26)4,700-715. https://0810b7b9b-1103-y-https-doi-org.mplbci.ekb.eg/10.1108/CCIJ-01-2021-0016
Layeghiasl, M., Malekzadeh, J., Shams, M.,& Maleki, M., (2020).Using Social Marketing to Reduce Salt Intake in Iran, Front Public Health.,8,(207), 1-8, doi: 10.3389/fpubh.2020.00207.
Lee, N., R.(2020)The Future of Social Marketing: Let’s Get It in Orbit by 2025! Social Marketing Quarterly, 26(1), 3-13 DOI: 10.1177/1524500419889141 journals.sagepub.com/home/smq.
Lee, Y.(2020) Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering, Nonprofit and Voluntary Sector Quarterly,49(1), 203–217 DOI: 10.1177/0899764019868844 journals.sagepub.com/home/nvs.
Lenne,O,& Vandenbosc, L.,(2017). Media and sustainable apparel buying intention, Journal: Journal of Fashion Marketing and Management, (4)21,483-498, DOI: https://doi.org/10.1108/jfmm-11-2016-0101.
Li, X., & Liu, Q.(2020) Social Media Use, eHealth Literacy, Disease Knowledge, and Preventive Behaviors in the COVID-19 Pandemic: Cross-Sectional Study on Chinese Netizens, J Med Internet Res ,22(10), doi: 10.2196/19684.
Liping Liu, P.(2020).COVID-19 Information Seeking on Digital Media and Preventive Behaviors: The Mediation Role of Worry, Cyberpsychology, Behavior, and Social Networking, (23),10, 2020.0250.
Lodhia, S., Kaur, A. & Stone, G. (2020), "The use of social media as a legitimation tool for sustainability reporting: A study of the top 50 Australian Stock Exchange (ASX) listed companies", Meditari Accountancy Research, (28)4,613-632. https://doi.org/10.1108/MEDAR-09-2019-0566.
Lupton D, & Maslen S.(2019).How Women Use Digital Technologies for Health: Qualitative Interview and Focus Group Study, J Med Internet Res, (21)1, e11481.doi: 10.2196/11481
Mark, Z., Schwartz, S. M.,& Wu, Y.(2017).nstitutional Forces Affecting Corporate Social Responsibility Behavior of the Chinese Food Industry, Business & Society,56(5), 705–737.
Martin, F., Hunt, B., Wang, C., & Brooks, C.,(2020)Middle School Student Perception of Technology Use and Digital Citizenship Practices, interdisciplinary, Journal of Practice, Theory, and Applied Research, (37)3, 196-215.
Medich, M., Swendeman, D.T., Comulada, W,S., Kao, U.H., Myers, J.J.,& Brooks, R.A. (2019).Special Projects Of National Significance Social Media Initiative Study Group Promising Approaches for Engaging Youth and Young Adults Living with HIV in HIV Primary Care Using Social Media and Mobile Technology Interventions: Protocol for the SPNS Social Media Initiative JMIR Res Protoc,8(1), doi: 10.2196/10681
Meliani, K.(2019).Digital environmental media through social networks and its role in achieving sustainable development, Egyptian Journal of Media Research, Cairo University, Faculty of Mass Communication, (66), pp. 705-671, available at 10.21608/EJSC.2019.86849.
Merritt, R. K., Kamin, T. Husseno, F., & Huibregtsen, J.(2017) The History of Social Marketing in Europe: The Story So Far, Social Marketing Quarterly, 23(4), 291-301.
Michael, M., Roberts, R., & Nayeem, T., (2020).Using digital and social media for health promotion: A social marketing approach for addressing co-morbid physical and mental health, J Rural Health,Apr;28(2),149-158.
Mimouni Chaabane, A.&Parguel, B.(2016),"The double-edge effect of retailers’ cause-related marketing: When scepticism cools the warm-glow effect", International Journal of Retail & Distribution Management, )44)6, 607-626.
Miniesy, R., Elshahawy, E. & Fakhreldin, H. (2022), "Social media's impact on the empowerment of women and youth male entrepreneurs in Egypt", International Journal of Gender and Entrepreneurship,(14) 2,235-262.
Muhammadin, A.,(2021).Young people’s reliance on social networks to raise awareness against extremist ideas, “a field study on Facebook as a model”, Journal of Media Research, Al-Azhar University, Faculty of Mass Communication, (57) Part 4, April, pp. 2022-2072.
Munguia, N., Romero, A., Anaya-Eredias, C., Perkins, K.M. & Velazquez, L. (2022), "Global warming in the minds of Mexican higher education students: an exploratory study", International Journal of Sustainability in Higher Education, https://0810b79wj-1103-y-https-doi-org.mplbci.ekb.eg/10.1108/IJSHE-09-2021-0365.
Muposh, A.,& Shamhuyenhanzva, R.(2021).Retailer Volunteerism as a Plastic Shopping Bag Governance Tool: Shoppers’ Reflections and Contributions to Environmental Social Marketing, Social Marketing Quarterly, 27(4), 370–391, DOI: 10.1177/15245004211055688 journals.sagepub.com/home/smq.
Mutawa, N. (2021). Addressing the official page of the Egyptian Ministry of Health and Population to the Corona pandemic and its relationship to public awareness of it, The Egyptian Journal for Public Opinion Research, Cairo University, Faculty of Information, Public Opinion Research Center, (20)4, October, pp. 83-146.
Myers, J.P. (2021), "Creating the digital citizen: students’ co-construction of meaning for global citizenship during online discussions", Asian Education and Development Studies, Vol. ahead-of-print No. ahead-of-print.
Namkoong, K., Nah, S., A Record, R., &Van Stee, S, K.,(2017). Communication, Reasoning, and Planned Behaviors: Unveiling the Effect of Interactive Communication in an Anti-Smoking Social Media Campaign, Health Commun, Jan;32(1),41-50. doi: 10.1080/10410236.2015.1099501.
Namkoong, K., Nah, S., Van Stee, S. K., &A Record, R.(2018). Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign, Health Commun, Mar;33(3), 274-283.
Naseem, M. A., Arshad-Ayaz, A., & Doyle, S.(2017).Social media as space for peace education: Conceptual contours and evidence from the Muslim world, Research in Comparative & International Education,12(1),95–109.
Nelson, O., & Salawu, A.,(2017).ffective Use of Media Awareness Campaigns for Breast Cancer Care among Women: A Comparative Study, Journal of International Women's Studies, July,(17) 4,159- 173.
Nghiem,T. P. & Carrasco, L. R.,(2016).Mobile Applications to Link Sustainable Consumption with Impacts on the Environment and Biodiversity, BioScience, (66), 5, 384–392.
Okuonghae, O. & Achugbue, E.I. (2021), "Digital librarianship practice and open access technology use for sustainable development in Nigeria", Digital Library PerspectivesVol. ahead-of-print No. ahead-of-print.
Osadchiy, V., Mills, J,N.,& Eleswarapu, S.V.(2020).Understanding Patient Anxieties in the Social Media Era: Qualitative Analysis and Natural Language Processing of an Online Male Infertility Community, J Med Internet Res, 22(3).
Owiny, S. A., Mehta, K., & Maretzki, A. N. (2016).The Use of Social Media Technologies to Create, Preserve, and Disseminate Knowledge and Awareness of Youth to Sustainable Development Issues in East Africa. International Journal of Communication; 8: 234–247.
Peng, L.(2017).Crisis crowdsourcing and China’s civic participation in disaster response: Evidence from earthquake relief, China Information, 31(3), 327–348,DOI: 10.1177/0920203X17735668
Plaisime, M., Robertson-James, C., Mejia, L., Núñez, A., Wolf, J.,& Reels, S.,(2020).Social Media and Teens: A Needs Assessment Exploring the Potential Role of Social Media in Promoting Health, Social Media & Society January-March,1–11 DOI: 10.1177/2056305119886025 journals.sagepub.com/home/sm.
Qin, L., Zhang. X., Wu, A., Miser, JS., Liu, Y., Hsu, JC., Shia, B., &Ye, L.(2021). Association Between Social Media Use and Cancer Screening Awareness and Behavior for People Without a Cancer Diagnosis: Matched Cohort Study J Med Internet Res, 23(8), e26395, doi: 10.2196/26395
Radwan, A.,& Al-Shawi A.(2017).The Role of Communication and Social Marketing Campaigns in Developing Awareness of Consumption Rationalization Behaviors "A Study on Sharjah Electricity and Water Authority Customers", Arab Journal of Communication and Media Research, Al-Ahram Canadian University, Faculty of Mass Communication, (16), January-March, pp. 16-41.
Ragandang, P. C.(2020)Social Media and Youth Peacebuilding Agency: A Case From Muslim Mindanao Primitivo III Cabanes Ragandan, Journal of Peacebuilding & Development,15(3),348-361
Ramirez, A, G., Chalela, P., Akopian, D., Munoz, E., Gallion, K, J., Despres, C., Morales, J., Escobar, R., & McAlister, L. A.,(2017). Text and Mobile Media Smoking Cessation Service for Young Adults in South Texas: Operation and Cost-Effectiveness Estimation, Health Promot Pract, Jul;18(4),581-585. doi: 10.1177/1524839917705130
Rezaei, A., Ahmadi, S. & Karimi, H. (2022),"The role of online social networks in university students’ environmentally responsible behavior", International Journal of Sustainability in Higher Education, )23( 5, 1045-1069. https://0810b7b9b-1103-y-https-doi-org.mplbci.ekb.eg/10.1108/IJSHE-05-2020-0168
Rogers, E. A., C. Fine, S., . Handley, M. A., B. Davis, H., Kass, J., &Schillinger, D., (2017). Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign, (31)4, 336-339 .
Russo, S., Schimperna, F., Lombardi, R. & Ruggiero, P. (2021), "Sustainability performance and social media: an explorative analysis", Meditari Accountancy Research, Vol. ahead-of-print No. ahead-of-print.
Saha, K., Torous, J., Ernala, K, S., Rizuto, C., Stafford, A., & De Choudhury, M.(2019) A computational study of mental health awareness campaigns on social media, Translational Behavioral Medicine,(9) 6, December, P. 1197–1207, https://doi.org/10.1093/tbm/ibz028.
Saleh, H (2021). The Effectiveness of Social Marketing for Egyptian Women's Issues Through Social Networking Sites "An Applied Study of the National Council for Women's Facebook Page", Middle East Public Relations Research Journal, Egyptian Public Relations Association (10) 38, pp. 131-168.
Sarkar, J.G., Sarkar, A. &Sreejesh, S. (2022), "Developing responsible consumption behaviors through social media platforms: sustainable brand practices as message cues", Information Technology & People, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ITP-01-2021-0044.
Schmid, U. K., Kümpel, A. A., & Rieger, D.,(2022) How social media users perceive different forms of online hate speech: A qualitative multi-method study, new media & society, May 3, 1–19.
Schröder, P. (2021), "Corporate social responsibility (CSR) communication via social media sites: evidence from the German banking industry", Corporate Communications: An International Journal,(62) 3,636-654.
Scott Borden, D., & Suggs, L.S., (2019). Strategically Leveraging Humor in Social Marketing Campaigns, Social Marketing Quarterly 25(3), 193-208, DOI: 10.1177/1524500419854068.
Sharaf, G., (2021). The dependence of Egyptian women on social networking sites and its relationship to their empowerment in the light of sustainable development theory. The Egyptian Journal of Public Opinion Research, Cairo University, Faculty of Mass Communication, Public Opinion Research Center, (20) 4, October, pp. 149-193.
Šikić, F. (2021), "Using Instagram as a Communication Channel in Green Marketing Digital Mix: A Case Study of bio&bio Organic Food Chain in Croatia", Topić, M.& Lodorfos, G. (Ed.) The Sustainability Debate (Critical Studies on Corporate Responsibility, Governance and Sustainability,)14(. Emerald Publishing Limited, Bingley,221-236.
Skerletopoulos, L., Makris, A., & Khaliq, M.(2020).“Trikala Quits Smoking”: A Citizen Co-Creation Program Design to Enforce the Ban on Smoking in Enclosed Public Spaces in Greece, Social Marketing Quarterly, 26(3),189
Sultan, Almuammar(2017). Decreasing the Road Toll in Saudi Arabia: A Quantitative and Qualitative Examination of Campaign Effectiveness within a Culture of Reckless Bravado, Western Sydney University (Australia) ProQuest Dissertations Publishing.
Sundstrom, B., Brandt, H.M., Gray, L. & Young Pierce, J. (2018), "It’s My Time: applying the health belief model to prevent cervical cancer among college-age women", Journal of Communication Management, ) 22 ( 2, 161-178.
Sundstrom, B., DeMaria, A. L., Ferrara, M., Meier, S., Vyge, K., Billings, D., DiBona, D., & Sykes, B. M.,(2021)You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign, Medicine Access @ Point of Care,(5), 1–10.
Thelwall, M.,& Thelwall , M., (2020) A thematic analysis of highly retweeted early COVID -19 tweets: Consensus, information, dissent, and lockdown life, https://doi.org/10.48550/arXiv.2004.02793
Thru, J., & Ramo, E. D., (2017). Cessation Strategies Young Adult Smokers Use After Participating in a Facebook Intervention, Subst Use Misuse, Jan 28;52(2), 259-264
Truong, V.D.,(2017) Government-led Macro-social Marketing Programs in Vietnam: Outcomes, Challenges, and Implications, Journal of Macromarketing,37(4),409-425
Van Esch, P& Black, J. S.(2021). Artificial Intelligence (AI): Revolutionizing Digital Marketing, Australasian Marketing Journal, (29)3,199-203.
Warner, L. A., M. Diaz, J.,& D. Dukes, M.,(2020) Selecting High-Impact Landscape Irrigation Conservation Behaviors: Formative Research to Inform Behavior-Chaknge Efforts, Social Marketing Quarterly, 28(1), 28–43.
Xu, S., Yang. H., MacLeod, J., & Zhu, S.(2019).Social media competence and digital citizenship among collkege students, Convergence: The International Journal of Research into, New Media Technologies, 25(4), 735–752.
Yıldırım, S. (2021), "Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers", Ecofeminism and Climate Change , (2)4, 198-210.
)
مشاهدة على SCiNiTO