تأثير البيئة الرقمية والذکاء الاصطناعي على الصحافة الإلکترونية في مصر" مقاربة نظرية "

نوع المستند : بحوث علمیة متخصصة فی مجال الاعلام والاتصال.

المؤلف

أستاذ الإعلام المساعد ورئيس قسم الإعلام التربوي، کلية التربية النوعية، جامعة دمياط، مصر

المستخلص

تعتبر الصحافة الإلکترونية جزءًا لا يتجزأ من البيئة الرقمية ، وذلک نتيجة للتطور التکنولوجي الهائل الذي حدث في هذا العصر ، ونتيجة لهذا التطور دخل الذکاء الاصطناعي في مجال الصحافة وکان له تأثيرًا کبيرًا علي الصحافة الإلکترونية ، ومن هنا هدفت الدراسة إلى : التعرف على الصحافة الإلکترونية ، والتعرف على ماهية الذکاء الاصطناعي وتطبيقاته ، والتعرف على مزايا إدخال الذکاء الاصطناعي في الصحافة الإلکترونية، وواقع عملية إدخال الذکاء الاصطناعي في الصحافة المصرية، واستخدمت الدراسة المنهج الوصفي التحليلي، وتوصلت الدراسة إلى النتائج الآتية:
- يعتبر الذکاء الاصطناعي علم جديد بالنسبة للصحافة العربية، ويحتاج إلى المزيد من الدراسات المتخصصة في استخدام تکنولوجيا الذکاء الاصطناعي في مجال الصحافة.
- تتعدد العوامل التي تؤثر على عملية تحويل الصحافة الإلکترونية إلى صحافة ذکية.
- إلى الأن ما زالت عملية إدخال الذکاء الاصطناعي في الصحافة المصرية ضعيفة وتحتاج إلى المزيد من الاهتمام.
ضرورة إدخال مادة متخصصة بالذکاء الاصطناعي في کليات الإعلام .

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