العلاقة بين الاعتماد على المواقع الإلکترونية الصحية وأنماط السلوک الصحي لدى المرأة المصرية

نوع المستند : بحوث علمیة متخصصة فی مجال الاعلام والاتصال.

المؤلف

المدرس بقسم الإذاعة والتليفزيون، کلية الإعلام ،جامعة القاهرة

المستخلص

  نظرًا لاعتبار وسائل الإعلام أحد أهم مصادر التثقيف الصحي لقطاعات الجمهور ولا سيما المرأة؛ حيث تقوم المرأة المصرية باستخدام المواقع الإلکترونية في الحصول على المعلومات الصحية، وذلک في محاولة لزيادة حصيلة المعلومات لديها، سواء عن طبيعة الأمراض المختلفة، أو صحة الأطفال، أو الصحة النفسية، أو الصحة الإنجابية، أو الثقافة الجنسية وغيرها من المجالات الصحية المختلفة، ومن ثَمَّ تظهر هنا أهمية دور المواقع الإلکترونية في تقديم المعلومات الصحية الموثوق بها؛ حيث يمکن لهذه المعلومات أن تعزز صحة المرأة خاصة في مصر، وتحارب الکثير من العادات السلبية الموروثة، وتغير أنماط السلوک الصحي لديها، أو يمکن أن تتبنى سلوکيات صحية جديدة.
مشکلة البحث :
تتبلور المشکلة البحثية في رصد أنماط السلوک الصحي للمرأة المصرية الناتج من اعتمادها على المواقع الإلکترونية الصحية.
اعتمد البحث علي نظرتين : نطرية التماس المعلومات ونظرية الاعتماد علي وسائل الإعلام .
عينة البحث:
طبقت الباحثة دراسة ميدانية على عينة عمدية من السيدات المصريات اللاتي يستخدمن المواقع الإلکترونية الصحية عبر شبکة الإنترنت، مع مراعاة تمثيل الفئات العمرية من (18 سنة فأکثر)، وکذلک تمثيل المستويات التعليمية والمستويات الاقتصادية وفقًا لمتغير العمل ونوع التعليم، حيث تم تطبيق الدراسة على عينة قوامها (300) مفردة.
نتائج البحث :
أهم نتائج البحث التي تم التوصل إليها : جاءت عبارة "بدأت في الإکثار من تناول الخضراوات والفواکه الطازجة" في مقدمة العبارات التي وافقت عليها المبحوثات عينة الدراسة. کما أجابت نسبة (77%) من المبحوثات عينة الدراسة أن السبب الأول لحصولهن على المعلومات الصحية عبر المواقع الإلکترونية الصحية کان "أنها مجانية وتوفر معلومات صحية متنوعة"؛ حيث جاءت في مقدمة الأسباب ، وذکرت نسبة (44.6%) من المبحوثات عينة الدراسة أنهن يعتمدن على المواقع الإلکترونية الصحية "کأحد المصادر الأساسية" حيث جاءت في المرتبة الأولى. وکانت أکثر الصعوبات التي تواجه المبحوثات عينة الدراسة "کثرة الإعلانات الإلکترونية على الموقع" في المرتبة الأولى .

الكلمات الرئيسية


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38. The researcher presented the questionnaire to the following arbitrators (they were arranged according to the alphabet)
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof.Adel Abdel Ghaffar:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Adel Fahmy:
Professor, Faculty of Medicine - Cairo University. Prof. Amr Mattar:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Ashraf Abdel Moghith:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Khaled Salah El-Din:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof.Mohamed Mahmoud El Morsy:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Nashwa Akl:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Saber Suleiman Asran:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Walid Fathallah:
Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Wissam Nasr:
Assistant Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Basant Murad:
Assistant Professor at the Faculty of Mass Communication - El Shorouk Academy. Prof. Fatma Shaaban
Assistant Professor, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Safa Fawzi:
Lecturer at the Radio and Television Department - Faculty of Mass Communication - Cairo University. Prof. Nihal Al-Farouk:
Lecturer, Department of Radio and Television - Faculty of Mass Communication - Cairo University. Prof. Zainab Hamed:
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