The exposure of university’s youth to streaming watching platforms and its gratifications

Author

Lecturer at T.V. and Radio Department, 6th of October University

Abstract

Internet television is a new phenomenon related to the development of the technological capabilities of the Internet, which is still growing, to make it approach traditional television in terms of broadcasting, display and production quality. At the same time, its channels are trying to take advantage of the features and characteristics of the Internet to be more distinguished and richer than traditional television, specifically by expanding the scope of interaction with the medium. In addition to trying to renovate and innovate in television production and visual materials on the Internet
 
 The current study aims to achieve a main objective, which is to identify how university youth are exposed to online TV viewing platforms and the gratifications achieved from them, in addition to a set of sub-goals. The study was applied to a sample of 351 individuals from October 6 University students from the Faculties of Media and Engineering during the month of February. From 2021 in the light of recent developments in the theory of uses and gratifications.
 
The results showed that the “Netflix” TV viewing platform topped the other TV viewing platforms among the sample of university students, with a percentage of 42.2%, followed by the “Shahid.net” platform with 24.8%, and finally the “Watch it” platform with 23.4%, It was also found that the majority of respondents prefer free services on TV viewing platforms via the Internet by 47.9%, followed by paid and free services together with 45.3% and then paid services only 6.8%, and it was found that foreign films came at the forefront of the programmatic materials that he watched. University youth on online TV viewing platforms by 68.7%, followed by Arab films with 51%, and foreign series with 48.7%
 
 

Keywords

References

1-https://tawasulforum.org/article/digital-media
2- Ibrahim ,Amer (2013), Media, Information and the Internet, Arabic Edition, Dar Al-Bazuri
Scientific for Publishing and Distribution, Amman, Jordan. p 53
3 Ahmed , Elham Younis (2020), Adolescents’ uses of Facebook and self-portrait (selfie) and their relationship to their psychological personality traits, Journal of Media Research, (Faculty of Media, Al-Azhar University), No. 54, p. 565
4- Abu Zeid ,Dina Farouk (2015), Internet television in Egypt - an analytical and field study, Scientific Journal of Radio and Television Research, (Faculty of Media, Cairo University) Fourth Issue, p. 55
5-Shebl, Marwa Muhammad (2011), The Kuwaiti youth expatriate in Egypt used the websites of Kuwaiti newspapers and the gratifications achieved from them: A field study, The Egyptian Journal of Public Opinion Research (Faculty of Information, Cairo University), No. 4, Volume 10, p. 443
6- Abdel-Maqsoud, Amani Reda (2021), Motives for exposure to dramatic content in VOD services and the gratifications achieved: A field study, Journal of Media Research, (Faculty of Media, Al-Azhar University), No. 56, p. 269
7- Sami, Reham (2020), Youth’s uses of Internet TV broadcasting services and their satisfaction with these services, Journal of Media Research, (Faculty of Media, Al-Azhar University) No. 54, p. 1537
8- Noam,  Eli M., Grobel, Jo & Gerbarg, Darcy (2003). Internet Television NY: , Published September 12, 2003 by Routledge
9- Bader, Amal Nabil, The Cultural, Social and Psychological Effects of Gulf Youth’s Use of Social Networks (2015), Al-Hikma Journal for Publishing and Distribution, A (College of Arts, Madinah) for issue 28, p. 12
10- Abdel Hamid, Mohamed (2004), Scientific Research in Media Studies, (Cairo: The World of Books for Printing, Publishing and Distribution, first edition), p.153
11-Abd Elhamed,Mohamed(2014),Opct,P133
12- Mustafa, Amani Reda Abdel Maqsoud (2021), Motives for exposure to dramatic content in on-demand viewing services and the gratifications achieved from them: A field study, Journal of Media Research, (Faculty of Media, Al-Azhar University), No. 56, pp. 268-322
13- Sami, Reham (2020), Youth’s uses of Internet TV broadcasting services and their satisfaction with these services, Journal of Media Research (Faculty of Media, Al-Azhar University), No. 54, pp. 1536-1561
14- Anwar, Riham Ali (2020), Egyptian youth’s use of satirical videos on YouTube and its relationship to their attitudes towards terrorist organizations - An applied study on Cairo University youth, Journal of Media Research, (Faculty of Media, Al-Azhar University), No. 54, pp. 3464-3540
15- Nassef, Saeed Amin (2018), Social effects arising from the use of electronic means of communication - a field study on a sample of Ajman University students, Journal of Public Opinion Research, (Middle East Research Center, Ain Shams University) No. 44, January, pp. 3-56
16- Al-Jaber , Mufreh Mohsen (2016), Saudi university youth’s use of Saudi electronic newspaper websites and the gratifications they achieve, Arab Journal for Social Sciences, (Arab Foundation for Scientific Consultation and Human Resources Development, Imam Muhammad bin Saud University), pp. 177-229, available at
https://search.mandumah.com/Record/754133
17- Badr, Amal Nabil (2015), The Cultural, Social and Psychological Effects of Gulf Youth’s Use of Social Networks, Al-Hikma Journal for Media and Communication Studies, (Kunoz Al-Hikma Foundation for Publishing and Distribution), No. 28, pp. 10-41 Available at
https://search.mandumah.com/Download?file=BJxR227hwex0OjLK6WfsQrGswOdjMivKtV/NsnLPDDY=&id=651870&show=1 accessed 10 May 2021
18- Nassar, Mahmoud Abdel-Gawad (2016), Visual Media and its Impact on Youth: An Analytical Perspective, Annals of Arts (College of Arts, Ain Shams University), No. 44, April-June, pp. 481-501
19- Maher, Amira Ali (2013), Young people’s use of online marriage sites: a field study on university youth who use the Internet, Journal of Scientific Research in Arts, (Girls College of Arts, Sciences and Education), No. 14, Part Two, pp. 85-106
20- Hagerty .Sean P, )2008 .(An Examination of Uses Gratifications of youtube, MA,
 21- Al-Samman, Hani Ibrahim (2021), The Role of YouTube in Awareness of the Threats of Cyber Terrorism - A Field Study on a Sample of Young People from Southern Upper Egypt Universities,
The Egyptian Journal of Media Research, Issue 4, Volume 57, pp. 2251-2230
22- Sami, Reham (2020), Egyptian youth's voracious viewing of Internet television broadcasting services: a qualitative study, The Egyptian Journal of Media Research, (Faculty of Mass Communication, Cairo University), vol. 55, pp. 1765-1796
23- Jeffry L .Hill, ( 2015) Female Parent Perspectives on the Influence of sexually Focused television on the internet Programs and Film on the Attitudes and Behaviors of Adolescent Females: A Qualitative Inqutry, Published by ProQuest LLC , Available on: https://www.proquest.com/openview/53635a83f4bca008fae6f26e0e404d17/1?pq-origsite=gscholar&cbl=18750 accessed 30 Erbil 2021
24- Blain. Emmanuel (2010), The Future of Mobile Tv: When Mobile Tv Meets the Internet and Social Networking, , Available on https://www.researchgate.net/publication/226759180_The_Future_of_Mobile_TV_When_Mobile_TV_Meets_the_Internet_and_Social_Networking accessed 15 June 2021
25- Al-Bishr , Muhammad Saud (2014), Theories of Media Influence, Obeikan Publishing, first edition, Riyadh, p. 131
26- Soud,Mohamed, Opct,p133
27- Dominick , Josefh  &Wimmer .Roger (2006),  Research in Media Effects, Mass Media Research: An Introduction 8th Edition , Available at www.rogerwimmer.com accessed 10 May 2021
28- O ’Donohoe. Stephane,(1994) “Advertising Uses and Gratifications European Journal of Marketing  , Vol.28  No. 8/9, pp. 52 available at www.homepage.ntlworld.com accessed 10 May 2021
29- Haridakis, P . & Hanson, G. (2009). “Social Interaction and Co-Viewing With Youtube Blending Mass Communication Reception and Connection “, Journal of Broadcating and Electronic Media, Vol(53), No(2),pp317-335.
30- Sunder, Sh.& Limperos, A.M (2013). “Use and Grates 2.0: New Gratifications for New media”, Journal of broadcasting and Electronic Media, Vol (57), No(4),P. 504.
31-Abd El Maqsod, Amani Reda(2021),Opct,p.314
32-Anwar, Reham Ali(2020), Opct,P.3525
33-Sami,Reham(2020),Opct, P.1556
34- Sami,Reham(2020),Opct, P.1557
35-Abd El Maqsod, Amani(2021), Opct, P.314
36- Sami,Reham(2020),Opct, P.1557
37-Anwar,Reham Ali(2020),Opct,P.3528

Files

Share

How to cite

Statistics